Sales Representative - PE, Peninsula Ford Lincoln

Formulafordlincoln; Owen Sound; On-site; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Drug, Dental and extended health

Employee pricing on vehicle purchases

Free parking

Life insurance and AD&D

Employee assistance program

Job summary

Peninsula Ford Lincoln in PE seeks a Sales Representative to build relationships, drive results, and exceed targets in a commission-based role with unlimited earning potential. You will handle inquiries, demos, and financing options while delivering exceptional customer service and contributing to the dealership sales team.

Reporting to the Sales Manager, the role emphasizes adaptability across customer engagement channels and a strong team fit within Leggat Auto Group’s network.

Qualifications

• Must hold OMVIC certification.
• Clean driving record and valid license.
• Experience with CRM and e-lead tools is a plus.
• Strong customer service orientation is essential.
• Self-motivated, goal-oriented, adaptable to change.
• Professional sales aptitude with a team mindset.

Responsibilities

• Develop and maintain knowledge of dealership products and services.
• Identify potential customers and follow up on leads.
• Assist customers in selecting vehicles within budget.
• Conduct vehicle demonstrations and test drives.
• Negotiate prices and financing options to close sales.
• Provide outstanding customer service at all times.

Skills

OMVIC Certification

Clean driving record

CRM/E-leads

Exceptional customer service

Self-starter

Sales aptitude

Creative / solution-driven

Team player

Flexible hours/weekends

Tools

CRM software

Job description

Peninsula Ford Lincoln | Sales Representative - PE | Opened on 09/30/2026 | Pay rate: $80000-100000 per year

Peninsula Ford - Port Elgin Location is seeking a Sales Representative to join our team!

Reporting to the Sales Manager, as the Sales Representative, you are responsible for building relationships, driving results, achieving and exceeding targets, and contributing to the overall success of the dealership sales team. In a commission-based role, there is unlimited earning potential driven by your performance. You must be adaptable and flexible in how the customer chooses to engage from initial inquiring to the final purchase of a vehicle.

Compensation :Commission and Bonus pay plan with on target earnings of $100,000+ per year

Why Work for Leggat Auto Group:

As a large automotive group, you will have access to experienced professionals and unbeatable career growth opportunity.At Leggat Auto Group, we value teamwork, passion, and ingenuity, and we are committed to providing a supportive and motivating environment for our employees to grow their careers.

• Career Growth Potential with 12 Dealerships and 650 Employees strong
• Drug, Dental and Extended Health Benefits
• Travel, Life Insurance and AD&D
• Employee Assistance Program (EAP)
• Employee Pricing on Vehicle Purchases and Parts and Services
• Goodlife Membership Discounted Corporate Rate
• Free Parking
• Leggat Care Foundation, we support the communities in which we live and work
• We represent 80% of the Car Manufacturer Brands

Your Role

• Develop and maintain a comprehensive knowledge of the products and services offered by the dealership.
• Identify potential customers and follow up on leads generated by the dealership.
• Assist customers in selecting a vehicle that best meets their needs and budget.
• Conduct vehicle demonstrations and test drives with customers to showcase the features and benefits of each vehicle.
• Negotiate prices and financing options with customers to close sales.
• Provide excellent customer service by maintaining a professional and courteous demeanor at all times.

What You Bring

• OMVIC Certification
• Clean driving record and valid driver’s license
• Experience with digital tools including CRM applications and E-leads an asset
• Exceptional Customer Service
• Self-starter, a desire to succeed, and can adapt to a rapidly changing environment
• Professional sales aptitude
• Creative and solution-driven
• Understands the importance of being part of a team
• Available to work flexible hours and weekends

About Us

Established in 1922, Leggat Auto Group is a family-owned business with 12 dealerships across Southern Ontario. With over a century of experience, we are committed to providing exceptional automotive experiences to our community. Whether you're looking for your perfect vehicle, service, repairs, or parts, our team of over 600 dedicated employees is here to help you find solutions. At Leggat Auto Group, we value teamwork, passion, and ingenuity, and we are committed to providing a supportive and motivating environment for our employees to grow their careers.

Additional Information:

Our Company proudlyprovides equal employment opportunities for all employees and applicants. We welcome and encourage applications frompeoplewith disabilities.

Accommodations are available upon request for candidates taking part in any aspect of the selection process.

This postingrepresentsa current vacancy within our organizationand our intention to hire for this role.

Artificial Intelligence (AI) may be used at any stage of the recruitment process. Bysubmittingyour application, you acknowledge and accept the use of AI as part of the hiring process.

Any misrepresentation of your qualifications, experience, and other aspects of your candidacy during the application, screening, and/or interview process may result in the withdrawal of your application or the rescission of any offer or intended offer of employment.

We do thank all applicants in advance, but only those selected forfurther considerationwill be contacted. Thank you for your interest!