Sales Consultant, Lally Ford

Formulafordlincoln; Tilbury; On-site; CAD 40,000 - 100,000; Full time

Benefits offered by this job

Demo Vehicle

Fun Work Environment/Culture

Job summary

Lally Ford in Tilbury, Ontario is seeking an Experienced Vehicle Sales Consultant to join our team. The role focuses on understanding customer needs, demonstrating features, test drives, and closing sales with a focus on customer satisfaction.

Expect a commission-based earnings structure and ongoing training within one of Canada’s fastest-growing dealer groups. Responsibilities include greeting customers, presenting products, handling negotiations, and building lasting relationships to drive

Qualifications

• Experience in automotive sales or customer-facing roles preferred.
• Strong communication and negotiation skills are essential.
• Ability to learn product details, prices, models, and options.

Responsibilities

• Greet customers and determine automotive needs.
• Demonstrate vehicle features and conduct test drives.
• Negotiate price and terms to close sales deals.
• Develop and maintain long-term customer relationships.
• Meet and exceed sales targets, manage the sales process.

Skills

Knowledge of sales procedures

Greeting customers

Customer relationship building

Prospecting & referrals

Negotiation & closing

Product knowledge (cars)

Communication skills

Education

High school diploma or equivalent

Tools

CRM software

Job description

Lally Ford | Sales Consultant | Opened on 08/17/2026 | Pay rate: $40000-100000 per year

Lally Ford in Tilbury Ontario is looking for an Experienced Vehicle Sales Consultant. COME AND JOIN OUR TEAM!

Location:Lally Ford, 78 Mill St W., Tilbury, Ontario

Position Summary:

The responsibilities of the Sales Professional are centered on understanding and meeting customer needs. In order to sell, this person must have a basic knowledge of cars and be able to learn about the prices, models, trims, options, and other variations of the manufacturer’s product. They should also know about the competition’s products and prices. But most of all this person must show caring for their customers and a strong interest in exceeding their expectations. This person must have polished communication skills with customers, including the ability to present the company’s products and the ability to discover, by questioning, exactly what the customer’s needs are.

The Sales Professional is a resourceful negotiator, capable of addressing customer hesitation and resistance. Throughout the selling process, the Sales Professional presents a positive image of the dealership, both in mode of dress and helpful and friendly attitude. The Salesperson, in conjunction with the Sales Manager, determines personal sales goals and the methods by which those goals will be met.

Objectives:

• Treat every customer as a potential lifetime purchaser, communicating a professional image that embraces honesty and concern for customer wants and needs.
• Sell cars to make dealership profit, increase volume and maintain complete customer satisfaction.
• Relate objectives and planned activities to your manager.
• Deliver cars to customers. Ensure the customer understands the operating features, warranty conditions and all related documents to establish customer loyalty.
• Maintain an owner follow-up and prospect development system to encourage repeat, referral and new business.
• Acquaint customers with our Service Department personnel to emphasize the quality and efficiency of the dealership’s operations.
• Recognize that business is built on customer satisfaction and apply oneself to ensuring customer satisfaction.

Responsibilities:

• Greeting customers and establishing a rapport to determine their automotive needs
• Demonstrating vehicle features and benefits
• Conducting test drives and accompanying customers on vehicle tours
• Negotiating price and terms to close sales deals
• Developing and maintaining long-term relationships with customers
• Meeting and exceeding sales targets
• Managing the entire sales process, from lead generation to delivery of vehicles
• Ensuring customer satisfaction through prompt follow-up and excellent communication

Business Skills Required:

• Knowledge of sales procedures, processes, and follow-up.
• Ability to meet and greet customers.
• Ability to effectively relate to customers of all backgrounds and focus on customer satisfaction.
• Knowledge of Company products (prices, models, series, options, warranties, colours, standard equipment, specifications)
• Ability to prospect and ask for referrals.
• Ability to counsel a customer (likes, dislikes, finances, needs).

Job Type: Full-Time

Pay: $40,000-$100,000 commissionable earnings per year

• Benefits
• Demo Vehicle
• Fun Work Environment/Culture – Not gonna lie, it’s pretty sweet here!

This role provides hands-on training, and the opportunity to learn and grow with one of Canada's fastest growing dealer groups. Commission based to start with competitive rates and bonuses.

Are you looking for a career with a company that cares for its employees and is committed to providing exceptional customer service? Look no further than the Lally Auto Group!