Sales Manager (Retail)

MacDonald Search Group; Vancouver; On-site; CAD 120,000 - 160,000; Full time

Benefits offered by this job

HCSA

RRSP matching

Job summary

Macdonald Search Group partners with a BC food manufacturer, distributor and protein supplier to seek a dynamic Sales Manager to drive growth across multiple retail channels. You will lead the retail sales team, translate company objectives into annual plans, and build relationships with key customers in butcher shops, regional and national accounts.

You bring 4–6+ years in Food/CPG/Meat, 3+ years of leadership, and a data-driven approach to commercial strategy.

Qualifications

• 4–6+ years of progressive experience in Food / CPG / Meat.
• 3+ years of formal people leadership experience.
• Excellent communication and relationship-building skills.
• Passion for coaching, mentoring & developing sales teams.
• Data-driven approach to decision-making and commercial strategy.
• Protein experience is a major bonus!

Responsibilities

• Lead the retail sales team across channels and establish clear priorities.
• Own and execute the retail sales strategy across butcher shops, regional and national accounts.
• Translate company objectives into annual sales plans and lead or support key customer relationships.
• Represent the company credibly with independent retailers, national accounts, distributors, brokers and leadership.

Skills

Leadership

Communication

Coaching

Data-driven

CPG/Meat experience

Job description

Macdonald Search Group is partnering with a B.C. food manufacturer, distributor & protein supplier serving B.C.’s retail industry, and we’re looking for a dynamic Sales Manager to lead the next phase of growth.

The ideal candidate is an experienced CPG sales leader with a strong understanding of consumer products and understands the complexities of bringing products to market through multiple retail channels. You are skilled in both strategy and execution, you communicate well, you are passionate about mentoring sales teams and you leverage data to inform business decisions and strategy.

In the role, you will lead the retail sales team, and establish clear priorities and standards of execution. You will own and execute the retail sales strategy across butcher shops, regional and national accounts. You will also translate company objectives into annual sales plans and will lead or support relationships with key customers.

More About The Role

You analyze opportunities beyond revenue, recommending the right commercial, operational, and strategic path forward. You will represent the company with credibility across independent retailers, national accounts, distributors, brokers, and internal leadership. You communicate clearly, drive accountability, identify risks early, and secure alignment before customer commitments.

What You’ll Bring

• 4–6+ years of progressive experience in Food / CPG / Meat
• 3+ years of formal people leadership experience
• Excellent communication and relationship-building skills
• Passion for coaching, mentoring & developing sales teams
• Data-driven approach to decision-making and commercial strategy
• Protein experience is a major bonus!

What’s In It For You?

$120K–$160K base + bonus tied to gross margin growth

• HCSA
• RRSP matching

Opportunity to play a key role in the continued growth of an established B.C. food business

This is a high-impact leadership role for someone who wants to influence strategy, build a strong sales culture, and make a measurable difference.