Sales Manager

Blue Lakes Premium Meats; Parkhill; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Health and dental benefits

Disability insurance

Paid vacation

Commission opportunities

Job summary

Blue Lakes Premium Meats, a Canadian meat processor, seeks an experienced Sales Manager with a strong background in the beef industry to lead our sales function and drive profitable growth.

The role reports to the President & CEO and requires an established beef industry sales leader with experience managing significant annual sales volumes, developing major customer relationships, expanding into new markets, and leading high-performing sales teams.

Qualifications

• Minimum 8–10 years of progressive B2B beef sales experience.
• Track record of $50M+ in annual beef sales.
• 3–5 years of sales leadership experience.
• Established industry relationships across retail, foodservice, wholesale and/or distribution channels.
• Strong knowledge of beef pricing, gross margins, forecasting and negotiations.
• Bachelor's degree in Business, Sales, Marketing or related field is an asset.
• Valid driver's licence and ability to travel as required.

Responsibilities

• Lead the day-to-day operations of the Sales Department and provide leadership to the sales team and independent sales representatives.
• Develop and execute sales strategies to increase revenue, market share and profitability.
• Identify and develop new business opportunities across Canada and targeted North American markets.
• Build and maintain strategic relationships with key customers across retail, foodservice, wholesale and distribution channels.
• Monitor beef market conditions, competitive pricing, commodity trends, customer demand and margin expectations.
• Lead customer negotiations, pricing, quotations and proposals while maintaining targeted gross margins.
• Establish and monitor sales KPIs, including revenue, gross margin, new customer acquisition, customer retention, forecast accuracy and quote conversion.
• Develop sales forecasts, budgets, targets and growth plans in collaboration with the President & CEO.
• Coach and develop the sales team to achieve individual and departmental objectives.
• Collaborate closely with Production Scheduling, Customer Care, Marketing and Operations to support customer requirements and business growth.
• Represent the company at customer meetings, industry events, trade shows and networking opportunities.

Skills

Sales leadership

Relationship management

Negotiation skills

Forecasting

CRM / sales tools

Communication

Education

Bachelor's degree in Business or related field

Tools

CRM systems

Microsoft Office

Job description

About the Opportunity

Blue Lakes Premium Meats is seeking an experienced Sales Manager with a strong background in the beef industry to lead our sales function and drive profitable growth.

Reporting to the President & CEO, this role requires an established beef industry sales leader with experience managing significant annual sales volumes, developing major customer relationships, expanding into new markets, and leading high-performing sales teams.

The successful candidate will bring strong beef product knowledge, industry relationships, and commercial experience across retail, foodservice, wholesale and distribution channels.

Key Responsibilities

• Lead the day-to-day operations of the Sales Department and provide leadership to the sales team and independent sales representatives.
• Develop and execute sales strategies to increase revenue, market share and profitability.
• Identify and develop new business opportunities across Canada and targeted North American markets.
• Build and maintain strategic relationships with key customers across retail, foodservice, wholesale and distribution channels.
• Monitor beef market conditions, competitive pricing, commodity trends, customer demand and margin expectations.
• Lead customer negotiations, pricing, quotations and proposals while maintaining targeted gross margins.
• Establish and monitor sales KPIs, including revenue, gross margin, new customer acquisition, customer retention, forecast accuracy and quote conversion.
• Develop sales forecasts, budgets, targets and growth plans in collaboration with the President & CEO.
• Coach and develop the sales team to achieve individual and departmental objectives.
• Collaborate closely with Production Scheduling, Customer Care, Marketing and Operations to support customer requirements and business growth.
• Represent the company at customer meetings, industry events, trade shows and networking opportunities.

Qualifications

• Minimum 8–10 years of progressive B2B sales experience within the beef industry, with strong knowledge of the Canadian and/or North American beef market.
• Demonstrated track record of managing or generating approximately $50M+ in annual sales within the beef industry in a highly competitive market.
• Established industry relationships and network across retail, foodservice, wholesale and/or distribution channels.
• Minimum 3–5 years of sales leadership experience, with demonstrated success leading and developing high-performing sales teams.
• Proven success developing new business and managing major/key customer relationships.
• Strong knowledge of beef pricing, gross margins, forecasting, customer negotiations and market dynamics.
• Strong communication, negotiation and relationship-management skills.
• Proficiency with Microsoft Office and CRM/sales management systems.
• Bachelor's degree in Business, Sales, Marketing or a related field is an asset.
• Valid driver's licence and ability to travel as required.

Compensation & Benefits

• Base salary: $70,000–$90,000 per year, based on experience.
• Competitive commission and performance-based bonus opportunities for qualified candidates.
• Health and dental benefits.
• Disability insurance.
• Paid vacation.

About Blue Lakes Premium Meats

• Blue Lakes Premium Meats is a Canadian meat processor specializing in premium beef and lamb products. We are focused on quality, customer relationships and continued growth across retail, foodservice, wholesale and distribution markets.