Sales Manager

Socket.dev; Winnipeg; On-site; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Employer-paid benefits

Life Insurance

Retirement Savings options

Career Growth opportunities

Work-Life Balance

Job summary

GFL Environmental in Winnipeg, MB is seeking a dynamic Sales Manager to lead our sales team and drive profitable revenue growth. You will coach Account Executives, develop strategic plans, and optimize pricing while fostering a high-performance culture.

You will oversee strategy, client relationships, and market intelligence, ensuring compliance and accountability across sales operations. This role calls for strong leadership, sales acumen, and strategic thinking in a rapidly evolving

Qualifications

• 5+ years of successful B2B sales experience (waste management, environmental services, or logistics background preferred).
• 2–3 years of direct people management or team leadership experience.
• Industry knowledge of waste management lines of business, equipment, and service offerings is a strong asset.
• Valid driver's license with a clean driving record.
• Exceptional verbal communication, interpersonal, presentation, and negotiation skills.
• Proven ability to analyze market trends, build strategic plans, and foster a collaborative team environment.

Responsibilities

• Lead, coach, and inspire a team of Account Executives, Account Managers, and Sales Support professionals.
• Develop and execute sales and retention strategies to expand market share and maintain a strong client base.
• Monitor competitor pricing patterns, analyze market trends, and refine pricing and bid strategies.
• Meet regularly with major accounts to ensure exceptional service delivery and client satisfaction.
• Ensure all sales activities comply with local, provincial, and federal regulations, as well as company policies.

Skills

Team Leadership

Sales Strategy

Communication

Negotiation

Market Analysis

Job description

GFL Environmental is seeking a dynamic and results-driven Sales Manager to lead our sales team in Winnipeg, MB.

In this role, you will drive profitable revenue growth by leading, coaching, and inspiring a team of Account Executives, Account Managers, and Sales Support professionals. You will partner with business unit leadership to develop and execute strategic sales and marketing plans, optimize pricing strategies, and foster a collaborative, high-performance sales culture.

Why Join TEAM GREEN?

• 100% Employer-Paid Benefits: Comprehensive Health, Vision, and Dental coverage at no cost to you

• Financial Security: Life Insurance and Retirement Savings options

• Career Growth: Continuous learning and professional development opportunities

• Work-Life Balance: Supportive culture that respects your time outside of work

Key Responsibilities

Team Leadership & Talent Development

• Recruit, hire, onboard, and train sales team personnel.

• Manage daily performance, provide active coaching, set targets, and conduct formal performance reviews.

• Conduct regular field sales skill assessments to mentor and develop team members.

Sales Strategy & Revenue Growth

• Develop and execute sales and retention strategies to expand market share and maintain a strong client base.

• Oversee and ensure full team utilization of GFL sales tools, including CRM, pricing models, and customer data platforms.

• Lead the preparation and delivery of high-impact sales presentations to major regional accounts.

• Conduct customer waste stream analyses to create tailored, value-driven service proposals.

Market Intelligence & Strategic Planning

• Monitor competitor pricing patterns, analyse market trends, and refine business unit pricing and bid strategies.

• Analyze lost business trends and implement corrective action plans.

• Support the branch budget process, including monthly forecasting and revenue goal tracking.

• Assist leadership in identifying acquisition targets and support integration efforts for newly merged businesses.

Customer Relationship Management

• Meet regularly with major accounts to ensure exceptional service delivery and client satisfaction.

• Serve as an industry expert for clients, team members, and executive leadership.

Compliance & Operations

• Ensure all sales activities comply with local, provincial, and federal regulations, as well as company policies.

• Perform additional duties and operational projects as assigned by leadership.

Qualifications & Core Competencies

• Experience: 5+ years of successful B2B sales experience (waste management, environmental services, or logistics background preferred).

• Leadership: 2–3 years of direct people management or team leadership experience.

• Industry Knowledge: Familiarity with waste management lines of business, equipment, and service offerings is a strong asset.

• Licensing:Valid driver's license with a clean driving record.

• Communication & Negotiation: Exceptional verbal communication, interpersonal, presentation, and negotiation skills.

• Strategic Thinking: Proven ability to analyze market trends, build strategic plans, and foster a collaborative team environment.

#GFLTalent

We thank you for your interest. Only those selected for an interview will be contacted.

GFL is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, please contact [e-mail]. Please note that GFL does not provide visa sponsorship for this position. Valid work authorization in the country where the job is located is required. Successful candidates will be required to provide valid documentation confirming their eligibility to work in the country where the job is located prior to their start date.

This hiring process may utilize machine-based systems to assist in screening and assessing applicants. Final selection decisions are made by our recruitment team.