Sales Manager

GFL Environmental Inc.; Winnipeg; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health, Vision, Dental benefits

Life Insurance

Retirement Savings

Career Growth

Work-Life Balance

Job summary

GFL Environmental is seeking a dynamic Sales Manager to lead our Winnipeg sales team. You will drive revenue growth by coaching Account Executives, Account Managers, and Sales Support professionals, partnering with leadership to execute strategic plans, optimize pricing, and foster a high-performance culture.

You will recruit, develop, and manage a results-driven team, deliver compelling client proposals, and ensure compliance with regulations while building strong customer relationships across

Qualifications

• 5+ years of successful B2B sales experience (waste management, environmental services, or logistics background preferred).
• 2-3 years of direct people management or team leadership experience.
• Familiarity with waste management lines of business, equipment, and service offerings is a strong asset.
• Valid driver's license with a clean driving record.
• Exceptional verbal communication, interpersonal, presentation, and negotiation skills.
• Proven ability to analyze market trends, build strategic plans, and foster a collaborative team environment.

Responsibilities

• Recruit, hire, onboard, and train sales team personnel.
• Manage daily performance, provide active coaching, set targets, and conduct formal performance reviews.
• Conduct regular field sales skill assessments to mentor and develop team members.
• Develop and execute sales and retention strategies to expand market share and maintain a strong client base.
• Oversee and ensure full team utilization of GFL sales tools, including CRM, pricing models, and customer data platforms.
• Lead the preparation and delivery of high-impact sales presentations to major regional accounts.
• Conduct customer waste stream analyses to create tailored, value-driven service proposals.
• Monitor competitor pricing patterns, analyze market trends, and refine business unit pricing and bid strategies.
• Analyze lost business trends and implement corrective action plans.
• Support the branch budget process, including monthly forecasting and revenue goal tracking.
• Assist leadership in identifying acquisition targets and support integration efforts for newly merged businesses.
• Meet regularly with major accounts to ensure exceptional service delivery and client satisfaction.
• Serve as an industry expert for clients, team members, and executive leadership.
• Ensure all sales activities comply with local, provincial, and federal regulations, as well as company policies.
• Perform additional duties and operational projects as assigned by leadership.

Job description

GFL Environmental is seeking a dynamic and results-driven Sales Manager to lead our sales team in Winnipeg, MB. In this role, you will drive profitable revenue growth by leading, coaching, and inspiring a team of Account Executives, Account Managers, and Sales Support professionals. You will partner with business unit leadership to develop and execute strategic sales and marketing plans, optimize pricing strategies, and foster a collaborative, high-performance sales culture.

Why Join TEAM GREEN?

• 100% Employer-Paid Benefits: Comprehensive Health, Vision, and Dental coverage at no cost to you
• Financial Security: Life Insurance and Retirement Savings options
• Career Growth: Continuous learning and professional development opportunities
• Work-Life Balance: Supportive culture that respects your time outside of work

Key Responsibilities

Team Leadership & Talent Development

• Recruit, hire, onboard, and train sales team personnel.
• Manage daily performance, provide active coaching, set targets, and conduct formal performance reviews.
• Conduct regular field sales skill assessments to mentor and develop team members.

Sales Strategy & Revenue Growth

• Develop and execute sales and retention strategies to expand market share and maintain a strong client base.
• Oversee and ensure full team utilization of GFL sales tools, including CRM, pricing models, and customer data platforms.
• Lead the preparation and delivery of high-impact sales presentations to major regional accounts.
• Conduct customer waste stream analyses to create tailored, value-driven service proposals.

Market Intelligence & Strategic Planning

• Monitor competitor pricing patterns, analyze market trends, and refine business unit pricing and bid strategies.
• Analyze lost business trends and implement corrective action plans.
• Support the branch budget process, including monthly forecasting and revenue goal tracking.
• Assist leadership in identifying acquisition targets and support integration efforts for newly merged businesses.

Customer Relationship Management

• Meet regularly with major accounts to ensure exceptional service delivery and client satisfaction.
• Serve as an industry expert for clients, team members, and executive leadership.

Compliance & Operations

• Ensure all sales activities comply with local, provincial, and federal regulations, as well as company policies.
• Perform additional duties and operational projects as assigned by leadership.

Qualifications & Core Competencies

• Experience: 5+ years of successful B2B sales experience (waste management, environmental services, or logistics background preferred).
• Leadership: 2-3 years of direct people management or team leadership experience.
• Industry Knowledge: Familiarity with waste management lines of business, equipment, and service offerings is a strong asset.
• Licensing: Valid driver's license with a clean driving record.
• Communication & Negotiation: Exceptional verbal communication, interpersonal, presentation, and negotiation skills.
• Strategic Thinking: Proven ability to analyze market trends, build strategic plans, and foster a collaborative team environment.

GFL is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic.

Please note that GFL does not provide visa sponsorship for this position.

Valid work authorization in the country where the job is located is required.

Successful candidates will be required to provide valid documentation confirming their eligibility to work in the country where the job is located prior to their start date.

This hiring process may utilize machine-based systems to assist in screening and assessing applicants.

Final selection decisions are made by our recruitment team.

At the heart of GFL lies our greatest asset - our people. So, we're glad you landed here! We believe in great careers, making a positive impact on the environment and supporting our people with their life ambitions. We aspire to create the right jobs in a way that brings you along with us. At GFL, growth isn’t just for our business—it’s for our people. Because we see the potential in all our employees to do whatever it is they set their mind to, and we’re proud to support them in that journey. We consider our employees’ personal goals, helping them create the career, and life, that they desire - whether it’s advancing in their job, learning new skills, forming lasting relationships, or mentoring others, while having time to pursue other life ambitions. With safety and sustainability at the core of what we do, we all come together to form "Team Green" - united by our shared purpose to provide environmental solutions that enable our customers and the communities we serve to be Green For Life. We’re proud to say that working for GFL is more than a job. It’s an opportunity to make a difference and grow tremendously along the way. Regardless of the work we’re doing today, we’ve got our sights set on the big picture - not just tomorrow, but for life. GFL empowers those looking for growth in their career and lives, whether that’s on our Field Operations teams or Professional Services teams.

Field Operations - Our Field positions offer candidates across North America the potential for limitless growth and skill expansion as the front line of our organization, making them central to our company's vision of creating cleaner and more sustainable communities.

Professional Services - Our Corporate positions located in key North American offices grow candidates to form strong client relations, manage key programs and accounts, and ensure our Field teams are operating at maximum efficiency.