Sales Manager

Dilawri Group of Companies; Vancouver; On-site; CAD 70,000 - 120,000; Full time

Benefits offered by this job

Vehicle purchase discount

Coaching & training

Wellness & assistance programs

Social events

Job summary

Mercedes-Benz Boundary, part of the Dilawri Group of Companies, seeks a results-driven Sales Manager to support the General Manager in overseeing New and Used Sales Departments. You will plan, organize, and manage sales operations, ensure targets are met, and maintain dealership standards while leading training and development for the sales team.

The role focuses on driving customer satisfaction, accurate administration, and collaboration across departments to achieve consistent results in a

Qualifications

• Proven automotive sales management experience (new and/or used vehicles).
• Strong understanding of dealership operations, sales processes, and inventory planning.
• Proficiency with CRM systems and sales tracking tools.
• Excellent communication, coaching, and interpersonal abilities.
• Strong leadership, team-building, and time-management skills.
• Ability to enforce policies, maintain accountability, and uphold high standards.
• Proven ability to drive customer satisfaction and sales targets.

Responsibilities

• Establish long- and short-range goals for assigned sales staff.
• Guide salespeople in setting and achieving individual objectives.
• Recommend optimal new vehicle inventory based on sales rate and stock levels.
• Set gross profit and sales objectives and monitor weekly performance.
• Assist with forecasting, budgeting, and expense management for the New/Used Car Department.
• Communicate and enforce dealership policies and procedures.
• Conduct daily one-on-one meetings and assist salespeople with customers.
• Ensure sales staff plan daily activities using CRM (calls, emails, appointments).
• Hire, train, motivate, and manage performance of all new/used vehicle sales employees.
• Evaluate monthly sales performance and complete quarterly reviews.
• Develop individualized training and improvement plans.
• Conduct daily/weekly sales and manufacturer training sessions.
• Support programs to increase new/used car gross and F&I penetration.
• Hold sales staff accountable for CRM usage and prospecting efforts.
• Coordinate sales operations with Service, Parts, and Business Office.
• Assist in planning programs to support staff in reaching objectives.
• Handle sales staff concerns and recommend dismissal when necessary.
• Review customer follow-up and ensure planned contact through CRM.
• Review sales records to identify performance trends.
• Support dealership image through coordinated sales initiatives.
• Assist in advertising campaigns and promotions.
• Collaborate with other Sales Managers for professional development.

Skills

Automotive sales leadership

CRM & sales tracking

Sales performance analysis

Communication & coaching

Team building

Organization & time management

Policy enforcement & accountability

Problem solving & customer focus

Cross-department collaboration

Inventory planning

Tools

CRM systems

Sales tracking tools

Job description

If you are looking to grow your career with an organizationdriven by excellence, integrity, and innovation, Dilawri offers an environmentwhere people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representingmore than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.

Discover how you can build your career with Dilawri

Position Overview

Mercedes-Benz Boundary is seeking a results‑driven andexperienced Sales Manager to support the General Manager in overseeingall activities within the New and Used Sales Departments. This role isresponsible for planning, organizing, and managing sales operations, ensuringsales teams meet performance targets, and maintaining the highest dealershipstandards.

The Sales Manager will lead all training and developmentinitiatives for sales staff, maintain administrative accuracy, and upholddealership processes. Working closely with sales teams, departmental leaders,and the General Manager, this role ensures strong customer satisfaction,effective sales execution, and consistent achievement of departmental goals.

Compensation for this position is commission based.

Primary Duties and Responsibilities

• Establish long‑and short‑range goals forassigned sales staff.
• Guide salespeople in setting and achievingindividual objectives.
• Recommend optimal new vehicle inventory based onsales rate and stock levels.
• Set gross profit and sales objectives andmonitor weekly performance.
• Assist with forecasting, budgeting, and expensemanagement for the New/Used Car Department.
• Communicate and enforce dealership policies andprocedures.
• Conduct daily one‑on‑one meetings and assistsalespeople with customers.
• Ensure sales staff plan daily activities usingCRM (calls, emails, appointments).
• Hire, train, motivate, and manage performance ofall new/used vehicle sales employees.
• Evaluate monthly sales performance and completequarterly reviews.
• Develop individualized training and improvementplans.
• Conduct daily/weekly sales and manufacturertraining sessions.
• Support programs to increase new/used car grossand F&I penetration.
• Hold sales staff accountable for CRM usage andprospecting efforts.
• Coordinate sales operations with Service, Parts,and Business Office.
• Assist in planning programs to support staff inreaching objectives.
• Handle sales staff concerns and recommenddismissal when necessary.
• Review customer follow-up and ensure plannedcontact through CRM.
• Review sales records to identify performancetrends.
• Support dealership image through coordinatedsales initiatives.
• Assist in advertising campaigns and promotions.
• Collaborate with other Sales Managers forprofessional development.

Qualifications Required

Experience

• Proven automotive sales management experience(new and/or used vehicles)
• Strong understanding of dealership operations,sales processes, and inventory planning
• Proficiency with CRM systems and sales trackingtools
• Ability to evaluate sales performance and createeffective development plans
• Strong leadership and team‑building skills
• Excellent communication, coaching, andinterpersonal abilities
• Strong organizational and time‑management skills
• Ability to enforce policies, maintainaccountability, and uphold high standards
• Strong problem‑solving skills with a customer‑focusedmindset
• Ability to collaborate effectively acrossmultiple dealership departments

Additional Requirement

• Legally entitled to work in Canada

About Dilawri

In addition to working with and learning from a team ofleading professionals in the automotive industry, our benefits include:

• Discountedemployee vehicle purchase program
• Job-specificcoaching & training programs
• Employeewellness & assistance programs
• Employeesocial events

Build your career with a team thatis driven byexcellence,integrityand innovation.