Assistant Sales Manager Mercedes-Benz Richmond Richmond, BC

Dilawri Group of Companies; Richmond; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Discounted employee vehicle purchase

Coaching & training programs

Wellness & assistance programs

Employee social events

Job summary

Dilawri Group of Companies is seeking a motivated and customer-focused Assistant Sales Manager for Mercedes-Benz Richmond. You will support the Sales Manager and collaborate across departments to drive sales, deliver an exceptional customer experience, and nurture a high-performing dealership culture.

Compensation is commission-based and tied to performance. Reporting to the Sales Manager and working with General Manager, Service Manager and Parts Manager, you will lead daily operations, support

Qualifications

• Valid VSA License required.
• Experience in automotive sales, especially New and Pre-Owned vehicles.
• Strong leadership and customer service skills.

Responsibilities

• Lead and coordinate day-to-day sales operations.
• Collaborate with Sales, Service and Parts to meet dealership goals.
• Conduct daily and monthly sales meetings as required.
• Engage with customers early in the sales process and guide Sales Consultants.
• Ensure documentation complies with policies and regulations.
• Develop and execute dealership-specific sales programs and promotions.
• Prepare and analyze sales performance reports.
• Oversee inventory coordination and showroom presentation.

Skills

Leadership

Customer service

Communication

Organization

Problem solving

Education

VSA License

Job description

If you are looking to grow your career with an organizationdriven by excellence, integrity, and innovation, Dilawri offers an environmentwhere people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representingmore than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.

Discover how you can build your career with Dilawri

Position Overview

Mercedes-Benz Richmond

is currently seeking a motivated andcustomer-focused Assistant Sales Manager to support the leadership ofour Sales team and contribute to the overall success of the dealership.

Reporting to the Sales Manager and working closely with theGeneral Manager, Service Manager, and Parts Manager, the Assistant SalesManager plays a key role in driving sales performance, delivering anexceptional customer experience, and fostering a collaborative, high-performingdealership culture. This role provides hands-on leadership throughout the salesprocess while supporting inventory management, sales operations, customersatisfaction, and team development.

Compensation for this position is commission based.

Primary Duties and Responsibilities

• Support the Sales Manager in leading andcoordinating the day-to-day sales operations of the dealership
• Promote a positive, collaborative teamenvironment by working closely with Sales, Service, and Parts Management toachieve shared dealership goals
• Participate in and assist with leading daily andmonthly sales meetings as required
• Maintain active involvement in all salesinquiries and ensure consistent execution of effective sales practices
• Engage with customers early in the sales processand provide direction and support to Sales Consultants throughout the customerjourney
• Ensure every customer receives an exceptionaland personalized ownership experience
• Build long-term customer relationships andprofessionally resolve customer issues or concerns related to sales, dealershipoperations, personnel, or products
• Conduct management follow-ups and customercall-backs to support customer satisfaction and maximize closing ratios
• Assist in completing sales transactions bybalancing customer needs with dealership objectives
• Ensure all sales and lease documentation isaccurately completed and compliant with manufacturer policies and applicableregulations
• Support the development and execution ofdealership-specific sales programs, promotions, and special events
• Coordinate regional co-op advertisinginitiatives and assist with the implementation of dealership marketing plans
• Prepare, review, and analyze sales performancereports
• Oversee vehicle inventory coordination, showroomand lot presentation, pricing accuracy, and vehicle cleanliness standards
• Evaluate trade-in vehicles to determinereconditioning, retail, or wholesale placement
• Monitor the reconditioning process to ensurevehicles are prepared efficiently, cost-effectively, and to a high-qualitystandard
• Perform other duties as assigned by dealershipmanagement

Qualifications Required

Education & Licenses

• Valid VSA License (required)

Experience

• Previous experience in the automotive industry,with a strong focus on New and Pre-Owned vehicle sales
• Experience supporting or leading sales teams ina customer-facing environment
• Strong leadership, management, and customerservice skills
• Excellent verbal and written communicationabilities
• Highly organized with exceptional attention todetail
• Self-motivated with the ability to workindependently and as part of a team
• Strong problem-solving skills with the abilityto handle and resolve customer concerns in a professional and timely manner
• Demonstrated ability to manage multiplepriorities in a fast-paced environment

Additional Requirement

• Legally entitled to work in Canada

About Dilawri

In addition to working with and learning from a team ofleading professionals in the automotive industry, our benefits include:

• Discountedemployee vehicle purchase program
• Job-specificcoaching & training programs
• Employeewellness & assistance programs
• Employeesocial events

Build your career with a team thatis driven byexcellence,integrityand innovation.