General Manager Mercedes-Benz Boundary Vancouver, BC

Dilawri Group of Companies; Vancouver; Hybrid; CAD 120,000 - 170,000; Full time

Benefits offered by this job

Discounted employee vehicle purchase

Job-specific coaching & training

Employee wellness & assistance

Employee social events

Job summary

Dilawri Group of Companies is seeking a General Manager for Mercedes-Benz Boundary to lead the dealership with a strong focus on customer experience and variable performance. The role is hands-on, driving sales, appointment culture, and team alignment.

The successful candidate will report to the Director of Operations and oversee day-to-day operations, ensuring accountability and results. Prior GM experience is not required if a solid automotive dealership foundation is demonstrated.

Qualifications

• Experience in automotive dealership operations, especially in Variable Operations.
• Proven ability to drive performance, coach people, and build a team culture.
• Strong leadership, communication, and hands-on management in fast-paced environments.
• Familiarity with dealership systems (CDK, 180) is an asset.
• Valid VSA License or ability to obtain.

Responsibilities

• Lead the dealership with a variable-driven mindset, focused on volume, gross, and disciplined inventory management.
• Build, coach, and develop a high-performing team across sales and supporting departments.
• Drive a strong appointment culture and ensure consistent execution from lead to delivery.
• Be actively involved in the business — desking deals, supporting managers, and working with the team on the floor.
• Ensure dealership processes are followed, reinforced, and continuously improved.
• Create accountability through daily and weekly performance reviews and structured meetings.
• Maintain a high level of customer focus across all touchpoints.
• Work closely with department leaders to align strategy, execution, and results.
• Represent the dealership with professionalism to customers, staff, and manufacturer partners.

Skills

Leadership

Sales management

Team building

Customer focus

Strategic planning

Communication

Negotiation

Education

Valid VSA License

Tools

CDK

180 System

Job description

If you are looking to grow your career with an organizationdriven by excellence, integrity, and innovation, Dilawri offers an environmentwhere people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representingmore than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.

Discover how you can build your career with Dilawri

Position Overview

Mercedes-Benz Boundary is looking for a GeneralManager to lead the dealership with a clear focus on customer experience,variable performance, and team development.

This is a hands-on leadership role. The successful candidatewill be actively involved in the day-to-day business, driving salesperformance, building a strong appointment culture, and ensuring the team isaligned, accountable, and focused on results.

This role reports directly to the Director of Operations andis responsible for the overall performance of the dealership, with a strongemphasis on Variable Operations.

We are open to developing the right candidate. PreviousGeneral Manager experience is not required, but a strong foundation within anautomotive dealership is essential.

Compensation for this position is commission based.

Primary Duties and Responsibilities

• Lead the dealership with a variable-drivenmindset, focused on volume, gross, and disciplined inventory management
• Build, coach, and develop a high-performing teamacross sales and supporting departments
• Drive a strong appointment culture and ensureconsistent execution from lead to delivery
• Be actively involved in the business — deskingdeals, supporting managers, and working with the team on the floor
• Ensure dealership processes are followed,reinforced, and continuously improved
• Create accountability through daily and weeklyperformance reviews and structured meetings
• Maintain a high level of customer focus acrossall touchpoints
• Work closely with department leaders to alignstrategy, execution, and results
• Represent the dealership with professionalism tocustomers, staff, and manufacturer partners

Qualifications Required

• Experience working within an automotivedealership environment is required (Sales Manager, GSM, General Manager orsimilar)
• Strong understanding of how a dealershipoperates, particularly within Variable Operations
• Proven ability to drive performance, coachpeople, and build a team culture
• Comfortable working in a fast-paced, hands-onenvironment
• Customer-focused, competitive, andresults-driven
• Willing to learn, adapt, and execute within astructured approach
• Strong communication and leadership presence
• Experience with dealership systems (180, CDK, orequivalent) is an asset
• Valid VSA License (or ability to obtain)
• Legally entitled to work in Canada

About Dilawri

In addition to working with and learning from a team ofleading professionals in the automotive industry, our benefits include:

• Discountedemployee vehicle purchase program
• Job-specificcoaching & training programs
• Employeewellness & assistance programs
• Employeesocial events

Build your career with a team thatis driven byexcellence,integrityand innovation.