Sales Manager

Chad Management Group Inc.; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading distributor of food products in Canada is seeking a Sales Manager to lead their sales team. The ideal candidate will have extensive experience in the Consumer Packaged Goods industry, strong leadership skills, and proficiency in CRM systems. Responsibilities include developing sales strategies, mentoring team members, and analyzing sales performance to drive growth. This role offers the opportunity to shape the future of sales within a dynamic retail environment.

Qualifications

• Minimum 7–10 years of sales experience in the CPG industry.
• At least 3–5 years of experience in a leadership role.

Responsibilities

• Develop and implement a comprehensive sales strategy.
• Lead and manage a team of sales representatives.
• Utilize CRM software to track sales performance.

Skills

Leadership

Communication

Data Analysis

Education

Bachelor’s degree in Business Administration

MBA

Tools

CRM systems

Zoho

Job description

Our client, a leading distributor of food products to major retail accounts across Canada, is seeking an experienced Sales Manager to lead and drive our sales team. This role requires a highly motivated and results-driven individual with a strong background in managing sales teams, implementing sales strategies, and utilizing CRM systems effectively. The Sales Manager will be responsible for developing and executing sales plans, coaching and mentoring the sales team, and expanding market share within the Canadian retail sector.

Key Responsibilities:

1. Sales Leadership & Strategy

• Develop and implement a comprehensive sales strategy aligned with company objectives.

• Lead, mentor, and manage a team of sales representatives to achieve revenue targets.

• Oversee sales forecasting, budgeting, and performance analysis to drive revenue growth.

• Identify new market opportunities and develop strategic partnerships with sales team.

• Monitor market trends, competitor activity, and industry developments to refine sales strategies.

2. Team Management & Development

• Provide regular coaching and feedback, fostering a culture of accountability and success.

• Conduct monthly and quarterly performance reviews, ensuring individual and team sales goals are met.

3. CRM & Sales Operations

• Utilize Customer Relationship Management (CRM) software to track sales performance, customer interactions, and pipeline management.

• Ensure accurate data entry, reporting, and analysis to support strategic decision-making.

• Identify areas for automation and process improvement to increase team efficiency.

4. Reporting & Analytics

• Prepare and present monthly and quarterly sales reports to senior leadership.

• Analyze key sales metrics, identifying trends and areas for improvement.

• Use data-driven insights to refine sales strategies and optimize team performance.

Qualifications & Experience:

1. Education:

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.

• An MBA or relevant postgraduate degree is considered an asset.

2. Experience:

• Minimum 7–10 years of sales experience in the Consumer Packaged Goods (CPG) industry, with a strong focus on food distribution.

• At least 3–5 years of experience in a leadership role, managing a sales team in a retail-focused environment.

3. Skills & Competencies:

• Strong leadership and team management skills, with the ability to inspire and motivate a team.

• Proficiency in CRM systems (Zoho) and sales automation tools.

• Data-driven approach, with the ability to analyze sales reports and forecast performance.

• Excellent communication and presentation skills, both written and verbal.