Sales Manager

Aquifer Distribution Ltd; Saskatoon; On-site; CAD 85,000 - 110,000; Full time

Job summary

Aquifer Distribution Ltd is seeking an experienced Sales Manager to drive revenue growth by leading a high-performing sales team across assigned territories. You will coach, develop, and hold the team accountable, building strong customer relationships and delivering results with integrity.

Based in Saskatoon, this role focuses on strategic sales planning, market expansion, and collaboration with internal teams to optimize quoting, inventory, and order fulfillment.

Qualifications

• Strong experience in management and leadership.
• Experience in the wholesale plumbing industry.

Responsibilities

• Set strategic sales goals and strategies for the team with department leaders.
• Oversee sales operations to meet customer needs and targets.
• Monitor sales metrics and identify improvement opportunities.
• Develop business opportunities in new markets and partnerships.
• Coordinate training, demos, and product presentations for customers.
• Maintain showroom standards and update displays for discontinued products.
• Build strong customer and vendor relationships.
• Collaborate on order fulfillment, inventory, and customer needs.

Skills

Leadership

Wholesale plumbing

Job description

Aquifer Distribution Ltd. is expanding our management team and seeking an experienced Sales Manager. We are looking for a self-aware and collaborative leader who knows how to build high-performing teams through coaching, accountability, and trust. While experience in the wholesale plumbing industry is considered a strong asset, exceptional leadership and people management skills are essential for this role. The ideal candidate is someone who leads by example, is focused on developing their team, fosters strong customer relationships, and drives results. If you’re passionate about fostering a positive environment for your team, driving sales performance, and leading with integrity, we would love to hear from you!

Who we are:

Aquifer Distribution Ltd. is a retail and wholesale plumbing, water treatment, water systems, municipal waterworks, pumps, and HVAC distributor. Our mission is to provide the highest level of personal customer service to our customers while being the most complete one-stop company in our market. Our group of companies was founded in 1968, and we are proud to be an independent Saskatchewan founded, owned and operated company focused on our customers, staff, and community.

We’re proud to share that our company has achieved the Gold Standard designation in the Canada’s Best Managed Companies program - a recognition awarded to businesses that have successfully maintained their Best Managed status for four to six consecutive years. This national award celebrates organizations with outstanding leadership, strategy, culture, and financial performance. Reaching Gold Standard reflects our long-term commitment to excellence, our clear focus on company goals, and the strength of our people-first culture.

Being part of a Best Managed Company means you’ll be supported by focused leadership, surrounded by a high-performing team, and working toward shared goals in a culture that values collaboration, trust, and care. We offer a competitive and thoughtfully designed employee experience - from meaningful work and strong benefits to perks that reward and recognize your efforts. If you’re looking for a company that invests in its people and creates space for you to thrive both at work and in life, we’d love to meet you!

Job Overview:

The Sales Manager is responsible for leading and developing a high-performing sales team to achieve revenue growth, customer retention, and market expansion. This role oversees sales activities within assigned territories, product lines, or business segments, ensuring alignment with company goals and marketing initiatives. The Sales Manager is accountable for team performance, customer satisfaction, and sales profitability. Key responsibilities include setting sales strategies, monitoring performance metrics, supporting business development, training and developing the team and ensuring operational consistency across sales functions. This role plays a critical part in driving customer value, employee engagement, and overall business success.

What you can expect from the job:

• Work with department leaders to set strategic sales goals and strategies for the team.
• Oversee sales operations and performance to ensure customer needs are met and sales targets are achieved.
• Monitor and analyze sales metrics and trends to evaluate performance and identify areas for improvement.
• Identify and support business development opportunities, including new markets, accounts, and partnerships.
• Coordinate customer training and deliver sales presentations and product demonstrations as needed.
• Ensure the showroom remains clean, organized, and professionally presented for customers, ensuring displays are updated for discontinued product.
• Ensure all pricing, quotes, and freight charges meet company guidelines and gross profit targets.
• Build and maintain strong customer and vendor relationships.
• Collaborate with internal teams to align on order fulfillment, inventory, and customer needs.
• Identify and drive up-selling and cross-selling opportunities.
• Maintain accurate and up-to-date customer information, quotes, and sales activities in the CRM system.
• Ensure warranty claims, returns, credits, and freight costs comply with company policies.
• Identify and communicate inventory issues, including low stock levels, to support timely purchasing decisions.
• Participate in team meetings, training sessions, and development opportunities.
• Pursue ongoing development through training and in-house knowledge sharing.
• Support and execute the company’s marketing strategy and initiatives including trade shows, customer events, and promotions.
• Stay current on product features, benefits, market conditions, competitor offerings, and industry trends.
• Oversee office opening and closing procedures.
• Address escalated customer and vendor issues professionally, ensuring a positive outcome.
• Support and promote the culture program by demonstrating our core values and integrating them into team dynamics and decision-making.
• Deliver onboarding and foundational training that prepares new staff to confidently perform their role and understand key procedures and expectations.
• Provide ongoing training and development to build team knowledge of procedures, products, technical information, and professional skills.
• Set performance targets, monitor employee progress, provide constructive feedback, and address performance issues promptly.
• Consult with HR on employee matters including issues with attendance, performance management, accommodation, workplace conflicts, harassment, policy adherence, etc.
• Demonstrate professionalism and represent the company positively in all interactions.
• Other duties as assigned.

What is required:

• Strong experience in management and leadership required
• Experience in the wholesale plumbing industry required