Sales Growth & CRM Analyst

OraSure Technologies Inc.; Canada; Hybrid; CAD 45,000 - 75,000; Full time

Benefits offered by this job

Health, Dental & Vision

RRSP with match

Paid time off

Parental Leave Coverage

Employee Referral Program

Job summary

DNA Genotek, a part of OraSure Technologies Inc., is hiring a Sales Development Analyst to drive revenue through lead qualification, onboarding, and CRM data quality. You'll bridge Marketing, Sales, eCommerce and Commercial Operations to ensure data-driven growth and seamless customer journeys.

The role requires 1-2 years in sales development, strong research and communication skills, and proficiency with Salesforce and Microsoft Office.

Qualifications

• Bachelor’s Degree in Science, Business, Communications, Marketing, or relevant industry experience.
• 1-2 years of previous sales or sales development experience and an interest in business and/or marketing.
• Proven research skills with the ability to filter critical information.
• Ability to take direction, work independently as well as collaborate with cross-functional teams.
• Proficient in the use of Microsoft Office applications.

Responsibilities

• Review, qualify, prioritize, and route marketing-generated leads in alignment with agreed qualification criteria, sales coverage, and follow-up expectations.
• Prospect and account research.
• Support strategic outbound campaigns and product launch initiatives.
• Follow up with webinar, tradeshow, and campaign responders.
• Maintain CRM hygiene and data quality standards by ensuring lead, contact, account, activity, and onboarding information is complete, accurate, and consistently updated.
• Identify duplicates and data inconsistencies in CRM
• Partner with Account Managers and Business Development teams to accelerate opportunity creation.
• Identify duplicates and data inconsistencies.
• Support account and contact data cleanup initiatives.
• Assist with reporting and data validation activities supporting sales execution.
• Monitor lead progression and sales engagement activity to identify routing issues, ownership discrepancies, stalled opportunities, and follow-up gaps.
• Partner with Account Managers, Business Development Managers, Sales Management, and other stakeholders to ensure opportunities are routed appropriately and customer engagement expectations are met.
• Serve as a point of coordination for resolving lead routing exceptions, ownership conflicts, and process breakdowns that could negatively impact customer experience, pipeline development, or revenue generation.
• Execute approved sales development and commercial operations projects that support lead generation, customer acquisition, eCommerce adoption, data quality, or commercial process improvement.

Skills

Communication skills

Phone communication

Research skills

Team collaboration

Integrity

Education

Bachelor’s Degree in Science/Business/Communications/Marketing

Tools

Salesforce

Microsoft Office

Job description

DNA Genotek, a part of OraSure Technologies Inc., is hiring a Sales Development Analyst to drive revenue through lead qualification, onboarding, and CRM data quality. You'll bridge Marketing, Sales, eCommerce and Commercial Operations to ensure data-driven growth and seamless customer journeys.

The role requires 1-2 years in sales development, strong research and communication skills, and proficiency with Salesforce and Microsoft Office.