Sales Development & CRM Analytics Analyst

Dnagenotek; Canada; Hybrid; CAD 45,000 - 65,000; Full time

Benefits offered by this job

Health, Dental and Vision Coverage

Disability and Life Insurance

RRSP plan with company-matching

Generous paid time-off

Maternity/Parental Leave Coverage

Adoption benefit

Employee Referral Program

Employee Assistance Program

Annual Fitness Reimbursement

Job-related Training Programs

Hybrid or remote work options

Free onsite parking

Job summary

DNA Genotek, a part of OraSure Technologies Inc. (OTI), is hiring a Sales Development Analyst in Canada to drive revenue through lead qualification, prospect engagement, and data-driven onboarding.

The role links Marketing, Sales, eCommerce and Commercial Operations to ensure consistent, fast, and accurate data and processes across systems and reporting. Responsibilities include qualifying and routing leads, conducting prospect research, supporting outbound campaigns and product launches, and

Qualifications

• Bachelor’s Degree in Science, Business, Communications, Marketing, or relevant industry experience.
• 1-2 years of previous sales or sales development experience and an interest in business and/or marketing.
• Proven research skills with the ability to filter critical information.
• Ability to take direction, work independently as well as collaborate with cross-functional teams.
• Proficient in the use of Microsoft Office applications.
• Previous experience working with Salesforce will be considered an asset.
• Must be comfortable with phone and communications with customers.
• Exceptional communication skills, both oral and written.
• High level of integrity and strong commitment to building a successful company.
• Previous experience in sales development, sales operations, marketing operations, revenue operations, customer onboarding, or commercial analytics preferred.

Responsibilities

• Review, qualify, prioritize, and route marketing-generated leads in alignment with agreed qualification criteria, sales coverage, and follow-up expectations.
• Prospect and account research.
• Support strategic outbound campaigns and product launch initiatives.
• Follow up with webinar, tradeshow, and campaign responders.
• Maintain CRM hygiene and data quality standards by ensuring lead, contact, account, activity, and onboarding information is complete, accurate, and consistently updated.
• Identify duplicates and data inconsistencies in CRM.
• Partner with Account Managers and Business Development teams to accelerate opportunity creation.
• Identify duplicates and data inconsistencies.
• Support account and contact data cleanup initiatives.
• Assist with reporting and data validation activities supporting sales execution.
• Monitor lead progression and sales engagement activity to identify routing issues, ownership discrepancies, stalled opportunities, and follow-up gaps.
• Partner with Account Managers, Business Development Managers, Sales Management, and other stakeholders to ensure opportunities are routed appropriately and customer engagement expectations are met.
• Serve as a point of coordination for resolving lead routing exceptions, ownership conflicts, and process breakdowns that could negatively impact customer experience, pipeline development, or revenue generation.

Skills

Lead qualification

CRM data quality

Prospect research

Data analysis

Microsoft Office

Salesforce (asset)

Education

Bachelor's Degree in Science, Business, Communications, Marketing, or relevant industry experience

Tools

Salesforce

Job description

DNA Genotek, a part of OraSure Technologies Inc. (OTI), is hiring a Sales Development Analyst in Canada to drive revenue through lead qualification, prospect engagement, and data-driven onboarding.

The role links Marketing, Sales, eCommerce and Commercial Operations to ensure consistent, fast, and accurate data and processes across systems and reporting. Responsibilities include qualifying and routing leads, conducting prospect research, supporting outbound campaigns and product launches, and