Sales Executive

Equipment Tutor Training & Certification Ltd.; Calgary; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Laptop

Smartphone

CRM access

Sales materials

Product training

Job summary

Equipment Tutor Training & Certification Ltd. is seeking a high-performing Senior Sales Executive to independently generate profitable B2B revenue in Calgary. You will prospect, open doors, conduct executive-level discovery, identify business problems, and close deals.

This role also expands existing accounts with new opportunities across training and LMS offerings. The position emphasizes hunter/closer capabilities, customer-focused solutions, and building strategic partnerships to drive

Qualifications

• 5+ years of proven B2B sales or strategic account experience.
• Record of personally closing business and meeting quota.
• Strong hunter mentality and proactive lead generation.

Responsibilities

• Own the sales cycle from prospecting to close and renewal.
• Lead discovery conversations with executives and operations leaders.
• Position Equipment Tutor products and services, standard or customized.
• Build and manage outbound pipeline while converting inbound opportunities.
• Expand existing accounts with additional users, locations, courses, services and platform capabilities.
• Collaborate to create scalable recurring revenue through partnerships.

Skills

Hunter mentality

Consultative selling

Objection handling

Negotiation

Closing skills

CRM discipline

Tools

CRM software

Job description

Equipment Tutor provides online and blended safety, operator and maintenance training for industries including construction, equipment rentals, manufacturing, mining, oil and gas, forestry, transportation, warehousing and workplace safety. We also provide training-management technology, branded training portals, reseller programs, LMS/SaaS solutions, customized course development and strategic training partnerships.

About Equipment Tutor

Equipment Tutor provides online and blended safety, operator and maintenance training for industries including construction, equipment rentals, manufacturing, mining, oil and gas, forestry, transportation, warehousing and workplace safety. We also provide training-management technology, branded training portals, reseller programs, LMS/SaaS solutions, customized course development and strategic training partnerships.

The Opportunity

We are looking for a high-performing Senior Sales Executive to independently generate profitable B2B revenue. You will prospect, open doors, conduct executive-level discovery, identify business problems, build commercially viable solutions, overcome objections, negotiate and close. You will also expand existing accounts by identifying new opportunities after the initial sale.

This is a hunter/closer role for someone who is comfortable selling in a dynamic environment where customer needs may require different combinations of training, subscriptions, seat licensing, reseller programs, LMS capabilities, custom content, reporting, in-person training or workflow customization.

What You'll Own

• Build and manage your own outbound pipeline while converting inbound opportunities.
• Engage owners, executives, operations leaders, health and safety managers, training leaders and strategic partners.
• Lead discovery conversations that uncover operational, compliance, training and revenue problems.
• Position the right combination of Equipment Tutor products and services - standard or customized.
• Own the sales cycle from prospecting and qualification through proposal, negotiation and close.
• Build reseller, channel and strategic partnerships that create scalable recurring revenue.
• Expand existing accounts through additional users, locations, courses, services and platform capabilities.
• Maintain accurate CRM forecasting, next steps, commercial value and close probabilities.
• Provide a clean commercial handoff to onboarding after the sale; remain focused on revenue rather than implementation or technical support.

How Success Is Measured

Revenue is the primary measure of success. Key measures include new recurring revenue, contract value, expansion revenue, quota attainment, qualified pipeline, conversion rates, sales-cycle velocity, forecast accuracy and overall win rate.

What We're Looking For

• 5+ years of proven B2B sales, business development, enterprise sales or strategic account experience.
• A demonstrable record of personally closing business and meeting or exceeding quota.
• Strong hunter mentality - you do not wait for leads.
• Consultative selling ability and confidence with executive and operational stakeholders.
• Strong objection handling, negotiation and closing skills.
• Experience selling solutions that may require customization rather than a fixed catalogue.
• Commercial judgment around margin, customer lifetime value, implementation complexity and scalability.
• Strong self-management, follow-through and CRM discipline.

Relevant Experience Is an Asset

SaaS, LMS, safety/compliance, industrial services, workforce training, construction, heavy equipment, equipment rental, mining, oil and gas, manufacturing, HR technology, ERP/operations software, professional services, eCommerce or training organizations.

Industrial experience is valuable but not mandatory. We prioritize proven sales performance, commercial intelligence and the ability to learn technical products quickly.

Compensation & Support

Competitive base salary, uncapped commission and performance accelerators. Equipment Tutor provides a laptop, smartphone, CRM, sales materials, demos, marketing support, product training, on-boarding support for closed deals and technical support for client questions.