Sales Enablement Content Architect

Dynata; Canada; On-site; CAD 60,000 - 90,000; Full time

Job summary

A market research company is seeking a Sales Enablement Content Manager to create and manage sales collateral. The role includes developing diverse content, managing a centralized library, and collaborating with various teams. Ideal candidates will possess strong content writing skills and the ability to analyze performance metrics. Key responsibilities involve performance analysis and optimization of content for the buyer's journey, ensuring effective resources for the sales team.

Qualifications

• Strong ability to create engaging and persuasive content tailored for sales engagement.
• Ability to understand the broader business and sales strategy to create supportive content.
• Familiarity with sales enablement platforms, CMS, and CRM tools.
• Ability to interpret data to measure content performance.
• Excellent interpersonal skillsto work effectively with various internal departments.
• Strong organizational skills for managing libraries and complex initiatives.

Responsibilities

• Develops and maintains diverse sales enablement content.
• Manages a centralized sales content library.
• Works closely with internal teams for relevant content.
• Tracks and analyzes content performance metrics.
• Optimizes content for buyer's journey and personas.
• Stays informed about industry trends and competitor messaging.

Skills

Content Writing & Design

Content Strategy

Technical Proficiency

Analytical Skills

Collaboration & Communication

Organization

Job description

A market research company is seeking a Sales Enablement Content Manager to create and manage sales collateral. The role includes developing diverse content, managing a centralized library, and collaborating with various teams. Ideal candidates will possess strong content writing skills and the ability to analyze performance metrics. Key responsibilities involve performance analysis and optimization of content for the buyer's journey, ensuring effective resources for the sales team.