Sales director - parts et service

Colonial Group; Montreal (administrative region); On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Telemedicine

Health and dental insurance

Life and travel insurance

Disability coverage (short- & long‑)

Employee Assistance Program

RRSP with employer contributions

Sick and family leave

Holiday season time off

Great colleagues

Flexible schedule

Employee recognition program

Sabbatical leave policy

Free gym at Montreal location

Tuition reimbursement

Employee referral bonus

Career advancement opportunities

Job summary

Excellence Peterbilt is seeking a dynamic SALES DIRECTOR for PARTS & SERVICE on the North Shore to lead growth across the territory. You will guide a field-based team, expand customer relationships, and drive market share while collaborating with Parts, Service and Marketing to accelerate digital initiatives.

The role requires a proven sales background, leadership ability, and deep knowledge of the heavy-duty truck landscape in the Montreal area.

Qualifications

• Significant experience in sales and business development.
• Experience in people management.
• Experience in the parts, heavy-duty truck, or related industry is a strong asset.
• Good knowledge of the Montreal and North Shore markets.
• Strong business development, negotiation, and customer relationship management skills.
• Comfortable with technology, KPIs, and data analysis.
• Bilingual in French and English to serve both language groups.

Responsibilities

• Develop and implement strategies to drive parts and service sales growth.
• Grow the North Shore territory and build lasting relationships with customers, fleets, and key accounts.
• Identify new business opportunities and strengthen retention across existing accounts.
• Lead, engage, and coach the sales team with hands-on field guidance.
• Set sales objectives, monitor results, and analyze KPIs.
• Recommend initiatives to improve sales performance and processes.
• Collaborate with Parts, Service, and Marketing to support business development including digital initiatives.

Skills

Sales leadership

People management

Heavy-duty truck industry knowledge

Market knowledge – Montreal & North-Sh

Negotiation

Data analysis

Bilingual French–English

Job description

SALES DIRECTOR – PARTS & SERVICE | NORTH SHORE

You know the heavy-duty truck industry, have a strong sales mindset, and know how to rally a team around common goals?

At Excellence Peterbilt, we are looking for a manager who can drive parts and service sales growth across the North Shore territory while building strong, long-lasting relationships with our customers.

Reporting to the Vice Presidents of Parts and Service, you will play a strategic role in growing our market presence. You will lead and support a team of sales representatives in the field and contribute directly to increasing market share and driving the company’s overall sales performance.

Salary: To be determined based on experience

Work schedule: Permanent, full-time position

What we offer:

• Telemedicine; because taking care of our people matters (24/7 access to a physician)

• Health and dental insurance

• Life and travel insurance, short- and long-term disability coverage

• Employee Assistance Program

• RRSP with employer contributions

• Sick and family leave; because you have a life outside of work too

• Holiday season time off

• Great colleagues!

Even more benefits:

• Flexible schedule

• Employee recognition program

• Sabbatical leave policy

• Free gym at our Montreal location

• Tuition reimbursement

• Employee referral bonus

• Career advancement opportunities; join us and grow with us!

What you'll be responsible for:

• Develop and implement strategies to drive parts and service sales growth

• Grow the North Shore territory and build lasting business relationships with customers, fleets, and key accounts

• Identify new business opportunities and implement strategies to strengthen customer retention and grow existing accounts

• Lead, engage, and develop the sales representative team, including providing hands-on coaching in the field

• Set sales objectives, monitor results, and analyze key performance indicators

• Recommend and implement initiatives to improve sales performance and optimize sales processes

• Work closely with the Parts, Service, and Marketing teams to support business development, including digital initiatives

Experience, education, and skills that would be valuable:

• Significant experience in sales and business development

• Experience in people management

• Experience in the parts, heavy-duty truck, or a related industry; a strong asset

• Good knowledge of the Montreal and North Shore markets

• Strong business development, negotiation, and customer relationship management skills

• Comfortable working with technology, performance indicators, and data analysis

• Bilingual in French and English to effectively serve our French- and English-speaking customers