Sales Director | Fully Remote (C5F1BE3)

Referment; Toronto; Remote; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Fully remote role

Commission opportunities

Growth potential

Job summary

Referment is seeking a Sales Director to lead enterprise sponsorship sales for its growing B2B SaaS events business. This is a fully remote role with commission opportunities and a clear path to scale a high-performing team.

You will own major deals, build sales functions from the ground up, and engage senior stakeholders. MEDDIC mastery is essential, with SPIN, Challenger or Great Demo! experience valued to drive international revenue growth.

Qualifications

• Substantial B2B SaaS sales experience with medium/large enterprises.
• Mastery of MEDDIC is essential.
• Experience with SPIN, Challenger selling, or Great Demo! is preferred.
• Proven history of closing high-value deals and sustained results.

Responsibilities

• Developing and closing new enterprise sponsorship opportunities.
• Building and leading sales functions from scratch.
• Building relationships with senior stakeholders and understanding their commercial objectives.
• Leading proposals, negotiations and the full sales process.
• Bringing rigour to qualification, pipeline management and forecasting.
• Driving revenue growth through repeatable sales approaches.

Skills

Enterprise selling

Team leadership

MEDDIC

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Job description

Referment is working with an established B2B events and insights business seeking a Sales Director who combines expert enterprise selling skills with a proven track record of building and developing successful commercial teams from the ground up.

The company connects solution providers with senior decision-makers at medium and large enterprises through a regular programme of business events. You will drive new business by selling sponsorship opportunities that help clients reach relevant buyers.

We’re interested in experienced B2B SaaS sales professionals from marketing software, customer data, CRM and sales technology, bringing a disciplined approach to enterprise sales and a demonstrable record of closing high-value business.

The opportunity

This is a hands-on commercial role. You will be expected to win business personally, establish a strong performance record and lead the creation of the foundations for further team growth. Experience in high-growth scale-up environments and international market expansion, particularly across the UK and US, is highly valued.

Your Responsibilities Will Include

• Developing and closing new enterprise sponsorship opportunities.
• Building and leading sales functions from scratch, with the ability to scale teams effectively.
• Building relationships with senior stakeholders and understanding their commercial objectives.
• Leading proposals, negotiations and the full sales process.
• Bringing rigour to qualification, pipeline management and forecasting.
• Supporting the development of a repeatable sales approach and driving revenue growth.

Your background

You must have substantial B2B SaaS sales experience selling to medium and large enterprises, with clear evidence of personal closing success on large-scale contracts. You will be required to discuss your granular performance data in detail, including quota attainment, deal sizes, conversion rates, and sales cycles.

Mastery of sales methodologies, specifically MEDDIC, is essential for this role. Additional experience with frameworks such as SPIN, Challenger selling, or Great Demo! is also preferred. You will bring the credibility to engage senior buyers and the discipline to turn opportunities into revenue.

The business values long-term contribution and career stability. Your professional history should demonstrate longevity in your roles, sustained results, and a clear trajectory of increasing responsibility.

Why join?

A fully remote role with regular commission opportunities through monthly events, established sales infrastructure and considerable scope to grow your responsibilities and build a high-performing team.

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