Sales Development Representative (Ontario)

GoSecure; Toronto; On-site; CAD 42,000 - 64,000; Full time

Job summary

GoSecure is seeking a Sales Development Representative (SDR) in Toronto to generate qualified leads and drive outbound outreach. You will target enterprises not previously engaged, delivering tailored outreach via phone, email, and social channels while presenting GoSecure’s cybersecurity portfolio.

You will work under the VP of Sales to build a strong pipeline and meet quarterly targets. The role emphasizes a hunter mindset, strong communication skills, and the ability to operate effectively in

Qualifications

• Bachelor’s degree or equivalent education/experience.
• Strong written and verbal communication abilities.
• Strategic, proactive hunter attitude for outbound outreach.
• Entry level position with a technology focus.

Responsibilities

• Generate qualified sales-ready leads for the new business team.
• Outbound prospecting to enterprises not yet engaged with GoSecure.
• Design multi-touch outreach campaigns via phone, email, and social channels.
• Educate prospects on GoSecure’s cybersecurity products and services.
• Document touchpoints in Salesforce and track performance metrics.
• Maintain pipeline and achieve personal and team goals.

Skills

Communication

Hunter mentality

Written skills

Pressure handling

Tech savviness

Education

Bachelor’s degree or equivalent

Job description

Summary

The Sales Development Representative (SDR) reports to the VP of Sales. The SDR’s primary role is to use prospecting, outreach via email campaigns, and individual strategic efforts, to identify and connect with enterprises in need of GoSecure’s portfolio of products and services.

Duties And Responsibilities

• Generate qualified sales ready leads (SRLs) for the new business team.
• Seek out and connect with enterprises who have not purchased from GoSecure historically and define their need for GoSecure’s products and services, 100% outbound focus.
• Execute multi-touch prospecting to identify and target prospective clients (leads) and create new lead channels.
• Design targeted outreach campaigns leveraging phone, email, social media (like LinkedIn), market research, and other creative approaches to obtain contact information for prospective clients.
• Establish initial professional connections with prospective clients, communicate GoSecure’s value proposition, educate on GoSecure’s portfolio of products and services, and remove initial objections.
• Conduct strategy calls/consultations, demonstrations, fit assessments, technical calls, and analysis to determine if the lead is viable (i.e. a qualified SRL).
• Pass qualified SRL to the Account Executive (AE) to close business.
• Gain, maintain, present, and articulate a working knowledge of cybersecurity and industry trends sufficient to establish credibility.
• Build current and future pipeline in respective assigned territory ($4M+ for rolling 2 quarters minimum).
• Document all touchpoints and sales-related activities in Salesforce.com.
• Make 80 plus outbound calls per day.
• Attain assigned personal and team goals.
• Regularly review key performance metrics with management to identify areas for growth and opportunities to constantly improve on results (i.e. quality SRLs passed to AEs).
• Additional duties as assigned by the VP of Sales.

Qualifications

• Ability to communicate effectively with both high-level decision makers and technical influencers.
• Exemplify a strategic and intentional “hunter” mentality.
• Strong written and verbal communication skills.
• Energy, enthusiasm and ability to work well under pressure.
• Experience selling technology solutions a plus.
• Salesforce.com experience preferred.
• Bachelor’s degree in related field and/or equivalent education/experience.
• Entry level position.