Sales Development Representative - B2B SaaS

Avetta; Calgary; Hybrid; CAD 45,000 - 65,000; Full time

Job summary

Avetta is seeking a Sales Development Representative in Calgary with a hybrid schedule. The role focuses on outreach to prospective clients to identify potential customers and set qualified appointments for the field sales team.

You will cold-call, email, and use social channels to generate interest, schedule discovery calls, and hit daily activity targets. Travel to conferences and events may be required.

Qualifications

• Experience in sales or client outreach is required.
• Excellent verbal and written communication skills.
• High resilience and coachability; eager to learn and improve.

Responsibilities

• Raise awareness and generate interest for Avetta through calls, emails, and social outreach.
• Schedule initial discovery calls for Account Executives.
• Meet daily activity targets (80–100 activities).
• Manage your book of accounts and set strategy for outreach.
• Become proficient with Sales Navigator, ZoomInfo, Salesforce, Chili Piper and Gong.
• Provide feedback to SDR Managers and Sales Enablement to improve processes.
• Collaborate with team members to share best practices.
• Travel to attend conferences and events as needed.

Skills

Cold calling

Email outreach

Sales communication

Team collaboration

Resilience

Coachable

Self-motivated

Tools

Sales Navigator

ZoomInfo

Salesforce

Chili Piper

Gong

Job description

Avetta is building the largest global community of hiring clients and suppliers that are Ready to Work. Its unified platform streamlines compliance, prequalification, safety and performance benchmarking in a single, integrated experience. Trusted by 360,000 businesses across more than 120 countries, Avetta blends AI-driven insights and human expertise to close risk gaps and strengthen supplier reliability so projects start on time, risks are managed proactively and operations scale with certainty.

This role requires a hybrid schedule in our Calgary office.

SUMMARY

The Sales Development Representative is responsible for the outreach to prospective clients with the objective of identifying potential client customers and setting qualified appointments for the field sales team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Raise awareness and generate interest for Avetta through cold calling, emails, and social outreach to prospective customers
• Schedule initial discovery calls for Account Executives
• Meet or exceed assigned daily activity minimums of 80-100 activities (calls + emails)
• Manage your own book of accounts and set the strategy for effective book management
• Become a power user of Sales Navigator, ZoomInfo, Salesforce, Chili Piper and Gong as tools
• Provide constructive feedback on how to improve effectiveness and efficiency within the SDR role to SDR Managers and Sales Enablement
• Collaborate with team members to share and learn from best practices
• Regular and predictive attendance
• This position requires travel to attend sales conferences, events, training sessions and other travel as outlined by management

IDEAL EXPERIENCE, EDUCATION & TRAINING:

• Collaborate with team members to share and learn from best practices
• A minimum of 6 months of experience with sales
• Excellent verbal and written communication skills
• You have a high degree of resilience, enabling you to bounce back from setbacks
• You possess a player mindset; you strive to grow and develop and never back down from a challenge
• Your work ethic is unmatched- anything you don't know you'll make up with hard work
• You're extremely coachable and willing to receive and implement feedback

METRICS THAT MATTER:

• Ability to complete a minimum 8-hour in-office workday
• Minimum of 10 introductory meetings in which 6 are qualified per month