Sales Development Representative

Postmedia; Toronto; Hybrid; CAD 40,000 - 50,000; Full time

Benefits offered by this job

Health & dental benefits

Pension matching

Job summary

Postmedia is hiring a Sales Development Representative in Canada. You will drive strategic outreach to prioritized accounts using AI and data, conduct discovery conversations, and set meetings for Account Executives. This is a remote role with room to grow into senior sales positions.

You’ll be working with AI-powered tools and first‑party market data, collaborating with teammates to expand prospect pools and improve the sales pipeline.

Qualifications

• Confident on the phone and video calls, able to earn attention and build curiosity quickly.
• Enjoy using AI, CRM, and data to improve weekly.
• Motivated by setting meetings, creating opportunities, and winning.

Responsibilities

• Review prioritized accounts and leads surfaced by AI and marketing.
• Launch highly personalized outreach via phone, video, email, and LinkedIn.
• Run focused business discussions with high-level prospects to uncover marketing needs and qualify fit.
• Set meetings for Account Executives; act as the pulse of the revenue pipeline.
• Review AI-driven insights from calls to coaching and messaging optimization.
• Collaborate with team to target new prospects based on data to expand pools.

Skills

Communication

Video calls

Hunter mentality

Career growth

Tools

CRM software

AI tools

LinkedIn

Job description

Position: Sales Development Representative

Position Type: Full time, Permanent (Existing Vacancy)

Location: Toronto, ON or any Canadian Market (must reside and be eligible to work in Canada)

The Company:

Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.
This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

High-Tech, High-Energy, High-Upside

For over 100 years, Postmedia has built Canada’s most trusted media brands. Today, we’re transforming that trust into one of the most advanced digital sales engines in the country.

We’re looking for a Sales Development Representative (SDR) who thrives on starting conversations, opening doors, and creating opportunities. This is not a call‑center role. You’ll be armed with AI-powered tools, proprietary data, and a clear path to career growth — all while working remotely.

Your mission is simple and critical: create qualified opportunities for our Account Executives to close.

What you’ll do:

• Pipeline & Target Review
  You review prioritized accounts and leads surfaced by AI and marketing. You know exactly who to contact and why.
• Strategic Outreach
  You launch highly personalized outreach via phone, video, email, and LinkedIn — backed by first‑party audience and market data.
• Business Discovery Conversations
  You will run short, focused business discussions with high‑level prospects to uncover marketing needs, qualify fit, and set meetings for our Account Executives — acting as the pulse of our revenue pipeline and opportunity for the organization.
• Smart Follow‑Ups
  AI‑generated summaries and next steps are reviewed and sent with a few clicks — clean, professional, and fast.
• Skill Sharpening
  You review AI‑driven insights from your calls: what messaging worked, objection patterns, and talk ratios — real coaching, not guesswork.
• Team Collaboration & Prospect Expansion
  You collaborate with your team to target new prospects based on real data and what’s working — allowing you to break into new prospect pools with confidence.

Who you’re:

• A Natural Conversation Starter
  Confident on the phone and on video, you know how to earn attention and build curiosity quickly.
• Tech‑Forward & Coachable
  You enjoy using AI, CRM, and data to improve every week. Feedback excites you — it doesn’t scare you.
• Hunter Mentality
  You’re motivated by setting meetings, creating opportunities, and winning. Activity fuels you.
• Future Sales Leader
  You see the SDR role as a launchpad to Account Executive or other growth roles — and you’re hungry to earn that next seat.

Compensation:

Employment offerspresented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.

Salary: $40,000 - $50,000 + Variable + health & dental benefits + pension matching