Sales Development Representative

Patsnap; Toronto; Hybrid; CAD 84,749 - 103,582; Full time

Benefits offered by this job

5 weeks paid vacation

Comprehensive benefits package

RRSP contribution matching

Access to mental health support

Maternity and paternity leave

2 company-paid volunteering days

Life assurance

Job summary

Patsnap is seeking a Sales Development Representative in Toronto to drive new business growth through lead engagement and qualification. This role requires effective communication skills and experience in sales or customer-facing roles, particularly in tech or IP sectors.

Candidates will have the chance to collaborate with marketing and sales leaders while managing leads and generating meetings. The company offers a hybrid working model, comprehensive benefits, and strong support for personal and professional growth.

Qualifications

• 1–2 years in sales, focusing on lead generation and client outreach.
• Experience in sales or customer-facing roles, tech or IP sectors preferred.
• History of meeting or exceeding sales targets.

Responsibilities

• Engaging potential clients for lead generation via calls, emails, and social media.
• Managing and tracking leads using sales tools and CRM systems.
• Collaborating on strategic sales plans with the team.

Skills

Effective communication

Relationship building

Lead generation

Sales automation tools

Education

Bachelor’s degree

Tools

CRM systems

Job description

Role Summary

We have an exciting opportunity for a Sales Development Representative to join Patsnap and play a key role in driving our new business growth. As an SDR, you will be the first point of contact for prospective customers, introducing them to Patsnap’s innovation intelligence platform and how it transforms the way organisations approach R&D and IP strategy.

This is a high-impact, front‑line commercial role where you will identify, engage, and qualify prospects, building meaningful early‑stage relationships that convert into long‑term customers. You will work closely with Account Executives, marketing, and sales leadership to generate pipeline, book high‑quality meetings, and create momentum across the sales funnel.

You’ll develop deep product knowledge, strong commercial skills, and a clear understanding of enterprise sales motions – making this an ideal opportunity for someone looking to build a long‑term career in SaaS sales within a high‑growth, innovation‑led business.

Hybrid position based in our Toronto office, with the option to work hybrid throughout the week (Mon, Tue, Thu) or fully in‑office.

What You’ll be Doing

• Engaging potential clients for lead generation via calls, emails, and social media.
• Managing and tracking leads using sales tools and CRM systems.
• Collaborating on strategic sales plans with the team.
• Participating in product knowledge and sales technique training.
• Monitoring industry trends for strategic outreach.
• Aligning with marketing for effective outreach.

About You

• Experience in sales or customer‑facing roles, tech or IP sectors preferred.
• Demonstrated effective communication and relationship building.
• Professional use of CRM and sales automation tools.
• History of meeting or exceeding sales targets.
• 1–2 years in sales, focusing on lead generation and client outreach.
• Excellent communication and stakeholder engagement skills.
• Self‑motivated and goal‑oriented with a strong drive for success.
• Bachelor’s degree, or equivalent experience.

What You’ll Love

• 5 weeks paid vacation.
• Comprehensive benefits package for you and your dependents from day one.
• RRSP contribution matching.
• Access to mental health support.
• Maternity and paternity leave.
• 2 company‑paid volunteering days.
• Life assurance.

Our Values

• Integrity: We hold each other accountable for our actions.
• Leadership: We lead by example and inspire each other to reach for new heights.
• Openness: We are open and honest and share our ideas with care and consideration.
• Growth: We are lifelong learners who aspire to improve each day.
• Innovation: We seek out new ways to solve problems.
• Customer: Our customer is at the center of everything we do. Their success is our success.

Patsnap is proud to be an equal‑opportunity employer (EOE) that champions diversity. We do not discriminate based on race, religion, national origin, citizenship, sex, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran/military, or disability status, or any other protected status in accordance with federal, provincial/state or local laws.

Even if you don’t meet 100% of the above qualifications, we encourage you to apply and tell us why you’d be a great fit for this role! If you require any accommodations during the interview process, please email us at [e-mail] so we can best support you.

The annual base salary for this role is $56,650 CAD and the on‑target earnings are around $94,166 CAD. This role is commission eligible with uncapped commission potential.