Sales Development Representative (Remote)

Purple Sales; Toronto; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Base salary + commissions

Rapid progression opportunities

Training and support in consultative sales

Collaborative culture

Job summary

Purple Sales is seeking an experienced Sales Development Executive to join our team in Toronto, Ontario. This role requires at least 2 years of experience in sales development, focusing on generating qualified meetings with tech clients in the US and Canada.

Responsibilities include engaging with decision-makers, executing outreach strategies, and utilizing a tech stack for tracking and reporting. Candidates should have proven success in cold calling and be comfortable working towards clear performance targets.

Qualifications

• 2+ years experience in SDR/BDR or sales development roles.
• Proven success in cold calling and outbound lead generation.
• Strong understanding of US and Canadian markets.

Responsibilities

• Drive outbound activity to generate qualified meetings.
• Pitch and qualify prospects, engaging with executives.
• Work with Account Management to execute targeted campaigns.
• Track activities and maintain CRM hygiene.
• Contribute ideas to improve client outcomes.

Skills

Cold calling

Outbound lead generation

Market understanding (US and Canada)

Communication skills

Sales strategy

Job description

About Purple Sales Solutions

At Purple Sales, we help tech companies grow faster in their chosen markets—whether in the US, Canada, or Europe. Since 2018, we’ve partnered with over 100 tech brands to accelerate pipeline growth and close large deals. We go beyond appointment setting. Our approach combines strategy, execution, and deep involvement in the sales cycle—from lead generation through to the close.

The Role

We’re looking for an experienced Sales Development Executive to join our team in Canada. This is not an entry‑level role; we’re looking for professionals who know the rhythm of outbound sales, are confident on the phones, and thrive in high-performance environments (ideally with agency experience). In this role, you’ll be responsible for generating qualified meetings with decision-makers for our technology clients, using a proven multi‑channel approach (calls, emails, LinkedIn, and more). You’ll leverage provided prospect lists while bringing your own expertise in prospecting, lead qualification, and relationship building.

Responsibilities

• Drive outbound activity to generate qualified meetings for our tech clients in the US and Canada.
• Confidently pitch and qualify prospects, engaging with executives and C‑level decision‑makers.
• Work with our Account Management team to execute targeted campaigns and strategies.
• Use our tech stack to track activities, maintain CRM hygiene, and report results accurately.
• Contribute ideas, feedback, and best practices to continuously improve client outcomes.

Qualifications

• 2+ years experience in SDR/BDR or sales development roles (agency experience strongly preferred).
• Proven success in cold calling and outbound lead generation.
• Strong understanding of US and Canadian markets.
• Excellent written and verbal communication in English.
• Ability to engage and persuade senior executives over the phone and via digital channels.
• Results‑driven, ambitious, and comfortable working toward clear targets.
• Fast learner who thrives in a collaborative, high‑growth environment.

Benefits

• Base salary + commissions, with rapid progression opportunities based on performance.
• Access to leadership and a fast track to senior roles for top performers.
• Training and support in consultative sales, advanced prospecting, and tech tools.
• A collaborative, growth‑focused culture where initiative and results are rewarded.