Sales Development Representative

Shire Farms; Toronto; On-site; CAD 52,000 - 75,000; Full time

Job summary

Shire Farms in Toronto, ON is seeking a Sales Development Representative to identify and qualify new sales opportunities for our healthy food products. This full-time, on-site role trains you to conduct outbound calls and emails, manage lead lists, and set up meetings for the sales team.

You will collaborate with sales and marketing, nurture relationships with potential buyers, maintain accurate CRM records, and help demonstrate the value of direct-from-farm purchasing.

Qualifications

• Experience in inside sales and lead generation.
• Strong communication and sales skills.
• Experience in business development and relationship-building.
• Proficiency with CRM tools and basic data entry or reporting.
• Excellent organizational skills and attention to detail.
• Ability to work on-site in Toronto and collaborate with cross-functional teams.
• Experience in food or consumer products is an asset.
• Post-secondary education in Business or Marketing preferred but not required.

Responsibilities

• Identify and qualify new sales opportunities.
• Conduct outbound calls and emails.
• Manage lead lists and nurture relationships with potential buyers.
• Schedule meetings or product demos for the sales team.
• Maintain accurate records in the CRM system.
• Collaborate with sales and marketing to refine messaging.
• Provide feedback on customer needs and product questions.
• Contribute to overall revenue growth.

Skills

Inside Sales

Lead Generation

Communication

Sales

Business Development

Relationship Building

Data Entry

Reporting

Organizational Skills

Attention to Detail

Multitasking

Education

Business/Marketing degree

Tools

CRM tools

Job description

Company Description

Shire Farms is dedicated to making healthy foods and snacks that strengthen the connection between people and what they eat. The company focuses on growing the healthiest foods possible, emphasizing quality, freshness, and transparency. Customers purchase directly from Shire Farms, allowing for a close relationship between the farm and the community it serves. By connecting Canadians with their food, Shire Farms promotes a sustainable and health-conscious approach to everyday eating.

Role Description

The Sales Development Representative is a full-time, on-site role based in Toronto, ON. This role is responsible for identifying and qualifying new sales opportunities, conducting outbound calls and emails, and engaging prospective customers interested in Shire Farms' healthy food products. Day-to-day activities include managing lead lists, nurturing relationships with potential buyers, scheduling meetings or product demos for the sales team, and maintaining accurate records in the CRM system. The Sales Development Representative collaborates closely with sales and marketing colleagues to refine messaging, support campaigns, and provide feedback on customer needs. The role also involves communicating the value of direct-from-farm purchasing, answering product questions, and contributing to overall revenue growth.

Qualifications

• Candidates should possess skills in Inside Sales and Lead Generation.
• Candidates should possess strong Communication and Sales skills.
• Candidates should possess skills in Business Development and relationship-building.
• Candidates should have proficiency with CRM tools and basic data entry or reporting.
• Candidates should demonstrate strong organizational skills, attention to detail, and the ability to manage multiple leads and tasks.
• Candidates should be comfortable working on-site in Toronto, ON, and collaborating with cross-functional teams.
• Previous experience in food, agriculture, or consumer products is an asset.
• Post-secondary education in Business, Marketing, or a related field is preferred but not required.