Sales Consultant

Litherland & Co.; Stratford; On-site; CAD 120,000 - 180,000; Full time

Job summary

Litherland & Co. in Ontario seeks an experienced sales professional to drive growth across Western Ontario with a focus on livestock producers and capital equipment solutions.

You will develop new opportunities, manage the full sales cycle from lead to close, and collaborate with internal teams to ensure project execution and customer satisfaction, traveling 40–50% across Ontario.

Qualifications

• Post-secondary education in agriculture, business, or a related field, or equivalent industry experience.
• 5+ years of experience in enterprise sales, account management, or livestock industry services.
• Strong knowledge of Ontario’s agriculture industry with an established producer network.
• Experience supporting consultative sales processes involving operational design and technical products.
• Excellent communication, relationship-building, and customer service skills paired with strong business, financial, and problem-solving acumen.
• High degree of self-motivation, accountability, and organizational capability.
• Ability to manage multiple priorities while maintaining strong attention to detail.
• Proficiency in Microsoft Office and CRM or ERP systems.

Responsibilities

• Develop new sales opportunities and build strategic customer relationships across Western Ontario.
• Conduct proactive prospecting and networking to generate leads and expand regional market share.
• Manage the full sales cycle from lead generation through consultation, design collaboration, proposal development, and closing.
• Partner with livestock producers to identify operational needs and recommend capital equipment solutions that enhance barn design, animal flow, ventilation, and production efficiency.
• Support the senior leadership team to develop budgeting and strategic sales planning initiatives.
• Collaborate closely with internal teams to ensure successful project execution and customer satisfaction, while tracking customer interactions, sales pipeline activity, forecasting, and reporting requirements.
• Maintain and grow relationships with livestock producers, industry influencers and strategic partners.
• Support new product launches and promotional initiatives within the territory and represent the organization at farm shows, producer meetings, open houses and industry events.

Skills

Enterprise sales

Account management

Relationship building

Communication

Customer service

Problem solving

Financial acumen

Self-motivation

Organizational skills

Education

Agriculture degree

Business degree

Related field degree

Tools

CRM or ERP systems

Microsoft Office

Job description

Our client is a well-established agricultural solutions provider with a long-standing reputation for delivering innovative equipment, operational expertise, and trusted service to livestock producers across Ontario. They are a trusted partner, focused on improving herd health, barn efficiency, and long-term farm performance through practical, customized solutions. As the business continues to strengthen and expand its market presence, they are seeking a driven sales professional to support business growth across Western Ontario. Backed by a dedicated team and a customer-first approach, this sales role will support the evolving needs of Ontario’s agricultural sector. This is an excellent opportunity to join a respected agricultural business where strong customer relationships, practical expertise, and industry leadership drive continued success.

Reporting to the Sales Manager, you will:

• Develop new sales opportunities and build strategic customer relationships across Western Ontario.
• Conduct proactive prospecting and networking to generate leads and expand regional market share.
• Manage the full sales cycle from lead generation through consultation, design collaboration, proposal development, and closing.
• Partner with livestock producers to identify operational needs and recommend capital equipment solutions that enhance barn design, animal flow, ventilation, and production efficiency.
• Support the senior leadership team to develop budgeting and strategic sales planning initiatives.
• Collaborate closely with internal teams to ensure successful project execution and customer satisfaction, while tracking customer interactions, sales pipeline activity, forecasting, and reporting requirements.
• Maintain and grow relationships with livestock producers, industry influencers and strategic partners.
• Support new product launches and promotional initiatives within the territory and represent the organization at farm shows, producer meetings, open houses and industry events.

Your background includes:

• Post-secondary education in agriculture, business, or a related field, or equivalent industry experience.
• 5+ years of experience in enterprise sales, account management, or livestock industry services.
• Strong knowledge of Ontario’s agriculture industry with an established producer network.
• Demonstrated ability to build trust-based customer relationships and manage long sales cycles.
• Experience supporting consultative sales processes involving operational design and technical products.
• Excellent communication, relationship-building, and customer service skills paired with strong business, financial, and problem-solving acumen.
• High degree of self-motivation, accountability, and organizational capability.
• Ability to manage multiple priorities while maintaining strong attention to detail.
• Proficiency in Microsoft Office and CRM or ERP systems.

This role will include some travel, approximately 40-50% of the time, to meet with clients, attend meetings, and support relationship-building across Ontario.

Litherland & Co. is dedicated to fair and equal opportunities for all applicants. Candidates are selected upon the highest level of equity, diversity, and inclusion across the organization and throughout its hiring process. If you are selected for an interview and require accommodations, arrangements will be made for your convenience throughout the recruitment.