Sales Consultant

Progressive Auto Group; Sarnia; On-site; CAD 70,000 - 120,000; Full time

Benefits offered by this job

Health and dental benefits

Ongoing training and career growth

Team-oriented workplace

Competitive compensation

Job summary

Progressive Auto Group's Sarnia Ford Lincoln is seeking a motivated Sales Consultant to guide customers through the vehicle purchasing process and build long-term relationships.

You will demonstrate Ford and Lincoln vehicles, present financing options, manage CRM activities, and collaborate with the finance and service teams to ensure a seamless experience. Flexible hours include evenings and weekends.

Qualifications

• High school diploma or equivalent required.
• Excellent communication and customer service skills.
• Experience in retail sales or customer service preferred.
• Knowledge of Ford/Lincoln products; OMVIC certification or willingness to obtain.

Responsibilities

• Welcome and engage customers in a professional and friendly manner.
• Identify customer needs and recommend Ford and Lincoln vehicles, products, and services.
• Conduct vehicle presentations, demonstrations, and test drives.
• Explain vehicle features, financing options, warranties, and protection plans.
• Develop and maintain a strong customer pipeline through prospecting and referrals.
• Maintain regular communication to build long-term relationships and repeat business.
• Utilize dealership CRM systems to manage customer information and follow-up schedules.
• Achieve individual sales targets and contribute to dealership objectives.
• Stay informed about inventory, product knowledge, industry trends, and competitors.
• Collaborate with finance, service, and management teams for a seamless experience.
• Assist in dealership marketing events and promotional activities.
• Complete required sales documentation accurately and in compliance.

Skills

communication skills

sales aptitude

customer service

interpersonal skills

Education

Highschool diploma or equivalent

Tools

CRM software

Computer systems

Job description

At Sarnia Ford Lincoln, we're committed to delivering anexceptional customer experience from the moment a guest arrives on our lot.Behind every great customer experience is a well-organized dealership and ateam that works together.

Sarnia Ford Lincoln is seeking a motivated, customer-focusedSales Consultant to join our team. The successful candidate will be responsiblefor assisting customers throughout the vehicle purchasing process, buildinglong-term client relationships, and delivering an exceptional dealershipexperience. This role requires strong communication skills, a passion forautomobiles, and a commitment to achieving sales goals while maintaining thehighest standards of customer service.

What you'll do day-to-day

• Welcomeand engage customers in a professional and friendly manner.
• Identifycustomer needs and recommend appropriate Ford and Lincoln vehicles,products, and services.
• Conductvehicle presentations, demonstrations, and test drives.
• Explainvehicle features, benefits, financing options, warranties, and protectionplans.
• Developand maintain a strong customer pipeline through prospecting, referrals,networking, and follow-up activities.
• Maintainregular communication with prospective and existing customers to buildlong-term relationships and encourage repeat business.
• Utilizedealership CRM systems to manage customer information, sales activities,and follow-up schedules.
• Achieveindividual sales targets and contribute to overall dealership salesobjectives.
• Stayinformed about current vehicle inventory, product knowledge, industrytrends, and competitor offerings.
• Collaboratewith the finance, service, and management teams to ensure a seamlesscustomer experience.
• Assistin dealership marketing events, community outreach initiatives, andpromotional activities.
• Completeall required sales documentation accurately and in compliance withdealership policies and regulations.

What we're looking for

• Highschool diploma or equivalent.
• Excellentcommunication, interpersonal, and customer service skills.
• Strongsales aptitude and ability to build rapport with customers.
• Proficiencywith computer systems and CRM software.
• Abilityto work flexible hours, including evenings and weekends.
• Experiencein retail sales, customer service, or related industries.
• Knowledgeof Ford and Lincoln vehicle products and services.
• OMVICcertification or willingness to obtain certification.

What We Offer

• Compensation:$70,000- $120,000 per year, based on experience.
• Healthand dental benefits for eligible full-time employees.
• Ongoingtraining and career advancement opportunities throughout Progressive AutoGroup.
• Asupportive, team-oriented workplace where hard work, initiative, andreliability are recognized and rewarded.

Why Join Progressive Auto Group?

Progressive Auto Group is a growing, family-ownedorganization committed to investing in our people. Whether you're starting yourautomotive career or looking to build a long-term career with a respecteddealership group, you'll find opportunities to learn, grow, and advance.

Many of our team members have progressed into careers inautomotive sales, service, and leadership. If you're looking for a place whereyour effort is recognized and your career can grow, we'd love to hear from you.

Sarnia Ford Lincoln is an equal opportunity employer committed to diversity and inclusion. We consider all applicants regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, and Indigenous status. We are committed to providing accessible employment practices that are in compliance with applicable legislation. If you require accommodation during any stage of the recruitment process, please let us know.