Sales Associate Labrador Region

PAL; Happy Valley-Goose Bay, Quebec; On-site; CAD 42,000 - 62,000; Full time

Benefits offered by this job

Travel privileges

Health benefits

Pension plan

Stock purchase plan

Tuition assistance

Employee assistance programs

Job summary

PAL Airlines seeks a Full-Time Fixed-Term Sales Associate to strengthen relationships across Labrador, engaging with businesses, communities, and stakeholders to grow the network.

You will identify opportunities in passenger, cargo, and charter services, travel to markets throughout Labrador, and work with Charter, Cargo, and Marketing teams to deliver tailored solutions.

Qualifications

• Minimum 2 years of experience in sales, business development, account management, customer relations, or a related role.
• Strong interpersonal and relationship-building skills, with the ability to engage a diverse range of stakeholders.
• Excellent communication, presentation, and networking abilities.
• Knowledge of Labrador communities, industries, and regional economic drivers would be a strong asset.
• Willingness to travel regularly with a valid drivers license.

Responsibilities

• Represent PAL Airlines and Air Borealis in Labrador.
• Develop and maintain relationships with businesses, government organizations, Indigenous partners, travel agencies, and community groups.
• Identify and pursue new business opportunities across passenger, cargo, and charter operations.
• Attend trade shows, conferences, and community events to strengthen regional partnerships.
• Develop territory sales plans aligned with commercial objectives and growth strategies.
• Collaborate with customers and internal departments to resolve inquiries and deliver exceptional service.

Skills

Sales experience

Relationship building

Communication skills

Travel readiness

MS Office

Education

Post-secondary education in Business

Tools

Internal reservation systems

Job description

At PAL Airlines, we're more than an airline. We're a vital link connecting communities, businesses, and industries across Newfoundland and Labrador and beyond.

We're looking for a Full-Time Fixed-Term Sales Associate who is passionate about Labrador and excited to help strengthen relationships throughout the region. In this role, you'll build strong connections with business partners, community organizations, travel trade professionals, and key stakeholders while identifying opportunities to grow our presence and support regional economic development.

This is an exciting opportunity for someone who understands Labrador, values meaningful relationships, and is passionate about helping connect people, businesses, and communities through air service.

Duties and Responsibilities:

• Represent PAL Airlines and Air Borealis throughout Labrador, acting as a trusted ambassador for our services.
• Develop and maintain strong relationships with businesses, government organizations, Indigenous partners, travel agencies, community groups, and industry stakeholders.
• Identify and pursue new business opportunities across scheduled passenger service, cargo, and charter operations.
• Attend trade shows, conferences, networking events, and community functions to strengthen regional partnerships.
• Develop and execute territory sales plans aligned with commercial objectives and growth strategies.
• Collaborate with customers and internal departments to resolve inquiries and deliver exceptional service.
• Monitor market trends, competitive activity, economic developments, and customer needs to identify opportunities for growth.
• Support the development and execution of sales campaigns, community initiatives, and marketing programs.
• Work closely with Charter, Cargo and Marketing teams to develop customized solutions for customers.
• Track and report on commercial account performance, sales activities, and business development opportunities.
• Utilize internal reservation systems to support customer needs.
• Travel throughout Labrador and other markets as required.
• Perform other related duties as assigned.

Qualifications:

• Post-secondary education in Business, Marketing, Sales, Tourism, Aviation, or a related field is considered an asset.
• Minimum 2 years of experience in sales, business development, account management, customer relations, or a related role.
• Strong interpersonal and relationship-building skills, with the ability to engage a diverse range of stakeholders.
• Excellent communication, presentation, and networking abilities.
• Knowledge of Labrador communities, industries, and regional economic drivers would be considered a strong asset.
• Self-motivated and able to work independently while contributing to a collaborative team environment.
• Strong organizational skills with the ability to manage multiple priorities.
• Proficiency with Microsoft Office applications considered an asset.
• Valid driver's license and willingness to travel regularly.

What we offer:

• Travel privileges with PAL and its network
• Comprehensive health benefits including medical, dental, vision, and life insurance
• Defined Contribution Pension Plan
• Employee Stock Purchase Plan
• Employee Tuition Assistance Program
• Employee and Family Assistance Programs

PAL Airlines is committed to fostering an inclusive work environment that celebrates and encourages diversity, equity, and inclusion whereby individuals are recognized, supported, and respected. Candidates of all backgrounds are encouraged to apply.

Only those candidates selected for an interview will be contacted. Thank you.