Retention Marketing Specialist - Email & SMS

Qualico Canada; Calgary; Remote; CAD 60,000 - 85,000; Full time

Job summary

Bells of Steel is seeking a retention marketer to own email, SMS, lifecycle flows, and the customer data powering repeat purchases. You’ll write copy and build flows using tools like Klaviyo, Claude Code, and Claude Cowork, with no immediate team to manage but growth potential as the function scales.

You’ll focus on moving first-time buyers to second/third purchases, expanding into other product categories, and optimizing CLV.

Qualifications

• 3+ years owning email, SMS and lifecycle marketing for a DTC or e-commerce brand.
• Hands-on Klaviyo skill with flows, segmentation and deliverability.
• Strong writing and judgment about brand voice.
• Ability to own a channel and a calendar with minimal supervision.
• Familiarity with home gym equipment and fitness context.

Responsibilities

• Own Klaviyo across all storefronts: campaigns, flows, segmentation, templates.
• Build and improve core flows: welcome, abandon cart, post-purchase, win-back, sunset.
• Develop cross-sell and expansion programs to drive repeat purchases.
• Own retention calendar including promotions and product launch support.
• Write compelling copy for flows drawn from reviews and launch content.
• Grow list via on-site capture without hurting deliverability.
• Maintain reviews and referrals alongside email/SMS.
• Protect sender reputation with list hygiene and SPF/DKIM/DMARC.

Skills

Klaviyo

Email marketing

Brand writing

Self-management

Home gym knowledge

Tools

Shopify

GA4

Job description

Bells of Steel is seeking a retention marketer to own email, SMS, lifecycle flows, and the customer data powering repeat purchases. You’ll write copy and build flows using tools like Klaviyo, Claude Code, and Claude Cowork, with no immediate team to manage but growth potential as the function scales.

You’ll focus on moving first-time buyers to second/third purchases, expanding into other product categories, and optimizing CLV.