Lifecycle & Retention Marketing Lead

KITS.COM (TSX:KITS); Vancouver; On-site; CAD 79,000 - 112,000; Full time

Benefits offered by this job

ESPP

On-site gym

Lunch on-site

Discounts on frames

Growth opportunities

Team culture

Job summary

KITS is a fast-growing, TSX-listed direct-to-consumer retailer of prescription eyewear operating across Canada and the United States. We are seeking a Retention Marketing Specialist to plan, build, and optimize email and SMS campaigns and automated journeys that keep customers engaged and returning.

The role emphasizes data-informed decisions, testing, and creative messaging to grow the lifecycle program. You will collaborate with the Senior Manager, Retention and the team to move the program at

Qualifications

• 5+ years of experience in retention, lifecycle, or CRM marketing with hands-on email and SMS campaign execution.
• Working knowledge of marketing automation platforms (e.g. Iterable, Klaviyo, or equivalent).
• Strong copywriting skills and ability to craft clear, engaging messaging.
• Highly organized and able to manage multiple campaigns with tight deadlines in a fast-moving environment.
• Growth mindset with initiative and willingness to test, learn, and iterate.

Responsibilities

• Build, deploy, and optimize email and SMS campaigns and automated journeys.
• Write campaign copy including subject lines, body, and offers.
• Coordinate with Brand for creative assets and briefing.
• Plan daily send schedules within campaign themes and ensure timely delivery.
• Design and optimize automated messaging journeys and segmentation logic.
• Track performance, run A/B tests, and report on key metrics.
• Collaborate across Brand, Growth, and Analytics on retention initiatives.

Skills

Retention marketing

Lifecycle marketing

Copywriting

Data analysis

Campaign planning

Tools

Iterable

Klaviyo

Job description

KITS is a fast-growing, TSX-listed direct-to-consumer retailer of prescription eyewear operating across Canada and the United States. We are seeking a Retention Marketing Specialist to plan, build, and optimize email and SMS campaigns and automated journeys that keep customers engaged and returning.

The role emphasizes data-informed decisions, testing, and creative messaging to grow the lifecycle program. You will collaborate with the Senior Manager, Retention and the team to move the program at