Responsable Développement RH Marketing (H/F)

L’univers NOZ; Laval; On-site; CAD 54,000 - 66,000; Full time

Job summary

Valnet is seeking a Senior Performance Marketing Manager to own and scale our digital acquisition across paid channels. You will manage substantial budgets and relentlessly optimize campaigns to drive measurable growth.

You will collaborate with product, analytics, and creative teams to test, learn, and iterate on messaging and targeting, enhancing acquisition efficiency and ROI.

Qualifications

• 3–8 years in performance or growth marketing.
• Experience managing large paid media budgets and delivering measurable results.
• Expertise with Google Ads and Meta Ads Manager.
• Strong analytics with GA4, Looker Studio, Excel, or Google Sheets.
• Experience with conversion tracking, pixels, attribution models, and measurement frameworks.
• Familiarity with CRO and landing page testing tools (Optimizely or VWO) and CRM integrations.
• Excellent communication and stakeholder management across teams.
• Experience in fast-paced startups or digital-first environments.
• Asset: experience in insurance, banking, or mortgage industries.

Responsibilities

• Develop and execute performance marketing strategies across paid search, paid social, display, affiliate, and emerging channels.
• Manage campaign planning, execution, optimization, and scaling across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms.
• Own media budgets, forecasting, and performance reporting to maximize ROI and customer acquisition.
• Monitor and optimize KPIs like CAC, CPL, CPA, CTR, CVR, and ROAS.
• Collaborate with creative, product, and analytics teams to improve messaging, targeting, and landing pages.
• Design and run A/B tests across assets, audiences, bids, and user journeys.
• Lead audience segmentation, retargeting, and marketing automation initiatives.
• Stay ahead of industry trends and new advertising platforms.

Skills

Analytical skills

Communication

Stakeholder management

Team collaboration

Data-driven marketer

Google Ads

Meta Ads Manager

GA4

Looker Studio

Excel

Google Sheets

Optimizely

VWO

Tools

Google Ads

Meta Ads Manager

GA4

Looker Studio

Excel

Google Sheets

Optimizely

VWO

CRM integrations

Job description

Permanent

Full-time

Permanent, Full-time

Permanent, Full-time

Full-time

CA$60,000.00 yearly

Full-time

Full-time

Permanent

Full-time

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Senior Performance Marketing Manager About Us Valnet is a company unlike any other.

Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging.

We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry.

We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one.

We’re looking for talented people who want to build meaningful products, solve complex growth challenges, and make a measurable impact. About the Role We’re seeking a Senior Performance Marketing Manager to own and scale our digital acquisition strategy across our brand.

This is a high-impact role for a data-driven marketer who thrives on optimizing performance, testing new growth opportunities, and turning insights into results.

You own the strategy, execution, and optimization of paid marketing campaigns across multiple channels while managing significant budgets and driving measurable business growth.

Working closely with our product, creative, and analytics teams, you’ll continuously experiment, optimize, and uncover new opportunities to improve acquisition efficiency and maximize return on investment.

What You’ll Do Develop and execute performance marketing strategies across paid search, paid social, display, affiliate, and emerging acquisition channels.

Manage campaign planning, execution, optimization, and scaling across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and programmatic platforms.

Own media budgets, forecasting, and performance reporting to maximize ROI and customer acquisition.

Monitor and optimize key performance metrics, including CAC, CPL, CPA, CTR, CVR, and ROAS.

Partner with creative, product, and analytics teams to improve messaging, audience targeting, and landing page performance.

Design and execute A/B tests across creative assets, audiences, bidding strategies, and user journeys.

Lead audience segmentation, retargeting, and marketing automation initiatives to improve conversion and retention.

Stay ahead of industry trends, new advertising platforms, attribution models, and emerging marketing technologies.

What We’re Looking For 3-8 years of experience in performance marketing, growth marketing, or paid acquisition.

A proven track record of managing large-scale paid media budgets and delivering measurable business results.

Deep expertise with Google Ads , Meta Ads Manager, and other performance marketing platforms.

Strong analytical skills with experience using Google Analytics 4 (GA4), Looker Studio, Excel, or Google Sheets.

Experience implementing conversion tracking, pixels, attribution models, and campaign measurement frameworks.

Familiarity with conversion rate optimization (CRO), landing page testing tools (such as Optimizely or VWO), and CRM integrations.

Excellent communication and stakeholder management skills, with the ability to collaborate across multiple teams.

Experience working in fast-paced, high-growth organizations, ideally within a startup or digital-first environment.

Experience in the insurance, banking, or mortgage industries is considered a strong asset.