Insurance Advisor, Home and Auto - Advice Centre (Bilingual)

0000055739 RBC Insurance Agency Ltd.; Laval; On-site; CAD 90,000 - 130,000; Full time

Job summary

Valnet is seeking a Senior Performance Marketing Manager to own and scale paid acquisition for our digital portfolio from Montreal on-site. This hands-on role includes campaign execution, optimization, and growing ROI with a focus on unit economics.

You will manage Google Ads and Microsoft Ads, partner with content/SEO, and work with developers on tracking and landing pages. 3–8 years of experience required; strong analytics background a must.

Qualifications

• 3–8 years of hands-on performance or growth marketing experience.
• Direct ownership of paid media and ROI accountability.
• Strong analytical abilities and data-driven decision making.

Responsibilities

• Own paid acquisition strategy and execution across search channels.
• Manage campaigns and budgets, forecasting, and performance targets.
• Design and run experiments to improve funnel performance and landing pages.
• Collaborate with content and SEO teams to align content with performance insights.
• Work with developers to implement tracking and acquisition features.
• Monitor campaign performance and scale opportunities.

Skills

Paid media management

Paid search optimization

Analytics and data-driven

Experimentation & CRO

Tools

Google Ads

Microsoft Ads

GA4

Looker Studio

Job description

Location: Montreal, On-site Summary: Valnet is hiring a Senior Performance Marketing Manager to directly manage and scale paid acquisition for one or more assigned products within our digital portfolio.

This is a hands on role with day to day ownership of campaign execution, optimization, and scaling, with direct accountability for growth, efficiency, and unit economics.

The role is best suited for a performance marketer who operates close to the numbers, understands platform mechanics at a granular level, and is comfortable owning outcomes across spend, revenue, and growth.

Permanent, Full-time

Own paid acquisition strategy and execution across paid search.

Directly manage and optimize campaigns across Google Ads and Microsoft Ads, with exposure to Meta or other platforms as needed.

Own relationships and performance management for lead generation partners and marketplaces Valnet works with.

Manage budgets, forecasts, and performance targets tied to product level unit economics.

Monitor performance at campaign and product level, identifying inefficiencies and scaling opportunities.

Design and execute structured experiments across funnels, landing pages, ad copy, and bidding strategies.

Collaborate with content and SEO teams to plan and prioritize content aligned with product strategy and performance insights.

Work closely with developers to scope and ship acquisition related features such as forms, landing pages, and tracking implementations.

3 to 8 years of hands‑on experience in performance or growth marketing with direct ownership of paid media.

Strong experience managing paid search at scale, including Google Ads and Microsoft Ads.

Proven track record managing meaningful budgets with accountability for ROI and efficiency.

Strong analytical capability with fluency in GA4, Looker Studio or similar BI tools, and spreadsheets.

Solid understanding of conversion tracking, attribution models, and data quality tradeoffs.

Experience running CRO initiatives and interpreting landing page and funnel performance.

Comfortable working in fast moving, performance driven environments with minimal process overhead.

Working knowledge of SEO fundamentals and content strategy is an asset.

Experience in insurance, finance, or regulated lead generation verticals is a strong asset.

Who we are: Valnet is a company unlike any other.

Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging.

We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry.

We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one.

Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded.

In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements.

But don’t take our word for it, visit our corporate website to see for yourself!