Rental Representative (Climate Control)

Cooper Equipment Rentals Limited; Lethbridge; On-site; CAD 90,000 - 100,000; Full time

Benefits offered by this job

Company vehicle & fuel card

Benefits package

RRSP match

Safety-minded organization

Year-round employment

Training & development

Social environment

Job summary

Cooper Equipment Rentals Limited is seeking a results-driven sales professional to drive new rental opportunities in Canada. You will identify needs, present climate control and equipment solutions, and build lasting relationships with contractors and project managers.

A strong pipeline, target-driven mindset, and CRM fluency are essential. The role offers a base salary with commission, a company vehicle with fuel card, comprehensive benefits, RRSP match, and opportunities for growth.

Qualifications

• Proven success in B2B outside sales with hunter mindset.
• Experience in construction equipment rental is a strong asset.
• Excellent communication and negotiation skills.
• Ability to build long-term client relationships and manage a pipeline.
• Knowledge of CRM systems and basic MS Office tools.

Responsibilities

• Identify and pursue new sales opportunities via cold calling, site visits, networking and referrals.
• Generate qualified leads, maintain pipeline, and close rental deals.
• Build relationships with contractors, project managers and decision-makers.
• Meet and exceed monthly, quarterly and annual targets.
• Negotiate rental agreements and pricing with confidence.
• Provide exceptional customer service and follow-up.
• Record activities and opportunities in the CRM system.
• Represent the company at trade shows and industry events.

Skills

B2B Outside Sales

Hunter mindset

Communication

Negotiation

Relationship-building

CRM experience

Self-motivation

Time management

Team player

Market knowledge

Education

Grade 12 diploma

Bachelor's degree or trade certificate asset

Tools

CRM platforms

Microsoft Office

SRM software

Job description

Build your Career at Cooper Equipment Rentals

We are looking for customer-oriented, motivated individuals to join our professional team. Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work.

Why Work with Us?

• Competitive salary (base salary + commission structure)
• Company vehicle + fuel card
• Excellent benefit package with premiums paid by the company
• RRSP Match
• Safety-minded organization
• Stable, year-round employment
• Continuous training, learning and development opportunities
• Fun-loving work environment with strong social responsibility

What You’ll Be Doing Duties and Responsibilities:

• Proactively identify and pursue new sales opportunities through cold calling, site visits, networking, and referrals.
• Consistently generate qualified leads, build a strong pipeline, and close new rental business.
• Develop and maintain long-term relationships with new and existing clients including contractors, project managers, and decision-makers.
• Meet and exceed monthly, quarterly, and annual sales targets.
• Identify and analyze customers’ climate control needs and present appropriate equipment and fuel solutions.
• Conduct on-site visits to assess customer needs and recommend equipment solutions that maximize productivity and safety.
• Stay informed on market trends, jobsite activity, competitor offerings, and product innovations to position Cooper as the partner of choice.
• Negotiate rental agreements and pricing with confidence and professionalism.
• Deliver exceptional customer service, ensuring customers receive prompt solutions and reliable follow-up.
• Accurately track activities, opportunities, and customer interactions in the CRM system.
• Represent the company at trade shows, industry events, and community functions to build brand presence and expand market share.
• Provide exceptional customer service and support to ensure client satisfaction.

What You’ll Bring to the Team Qualifications and Requirements:

• Valid Class 5 driver's license with a clean or satisfactory driver's abstract (no more than three demerit points). You will be required to provide a copy of your updated driver's abstract upon request.
• Minimum Grade 12 diploma or equivalent.
• Bachelor's degree or trade certificate in a related field is an asset but is not required.
• Proven success in B2B Outside Sales with a hunter mindset - experience in the construction equipment rental industry or a related field is a strong asset.
• Prior experience with account management is preferred.
• Thorough understanding of the construction industry, and of equipment rental fleet operations is an asset.
• Knowledge of propane and climate control solutions is required, including working knowledge of the B149 Canadian propane codes.
• Product knowledge of temporary construction heaters / HVAC equipment and/or generators is an asset.
• Demonstrated track record of exceeding sales targets and consistently growing a territory.
• Excellent communication, negotiation, and relationship-building skills; able to interact professionally with customers (at all levels), as well as with your teammates.
• Highly self-motivated, goal-oriented, and able to thrive in a competitive environment.
• Strong organizational and time-management skills; able to manage multiple priorities independently.
• Proficiency in Microsoft Office and CRM platforms; familiarity with SRM software is a plus.
• Team-player, with the ability to interact with both customers and colleagues in a professional manner.

At Cooper Equipment Rentals, we believe our people are our greatest strength. We are committed to fostering an inclusive, respectful, and accessible workplace where everyone has an equitable opportunity to succeed. If you require an accommodation at any stage of the recruitment process, please let us know. We use AI-assisted technology to support parts of our recruitment process; however, all hiring decisions are made by our team using human judgment.

Pay Range: $90,000.00 - $100,000.00 annually

Location: 429 39 Street N Lethbridge, AB T1H 5T2

At Cooper Equipment Rentals, it's about more than equipment - it's the people behind it. Proudly Canadian owned since 1972, we are one professional team driven by honesty, reliability, and fresh thinking. We're known for top-quality equipment, but what truly sets us apart is our expertise, customer service, and safety-first mindset. Every role at Cooper plays a part in building and maintaining the communities we live and work in. If you're looking for a workplace where your contributions matter, your ideas are valued, and your career can grow with a company that’s going places — welcome to the Cooper Difference.