Remote Social Media Lead — Wellness & Growth

Intelligentchange; Toronto; Remote; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible hours

Remote setup

Product access

Growth opportunities

Job summary

Intelligent Change is seeking a Social Media Manager to lead our voice across platforms, blending strategy, storytelling, and a mission-driven approach to grow our audience and engagement. This fully remote role prefers candidates near Toronto, Canada.

You will manage calendars, craft compelling captions, collaborate with creators, engage communities, and monitor metrics to drive growth and impact. Remote with a global footprint and wellness focus.

Qualifications

• 3+ years in social media management for lifestyle, wellness, or mission-driven brands.
• Strong copywriting and editing skills to craft short, impactful posts that connect emotionally.
• Excellent aesthetic sensibility with experience working with visual creatives.
• Proficiency with Instagram, TikTok, and Pinterest; bonus experience with scheduling tools (Later/Planoly/Iconosquare).
• Deep understanding of social trends, analytics and algorithm shifts.
• Highly organized, self-motivated, and comfortable working remotely with a distributed team.
• Passion for personal growth, mindfulness, and the Intelligent Change mission.
• Strong resource and people management skills.
• AI-native in content development and open to learning.

Responsibilities

• Own and execute the social media strategy across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms.
• Create and manage a monthly content calendar with 100+ posts per week across channels; align with product launches and themes.
• Write and edit captions and microcopy that reflect our brand voice: inspiring, calm, intentional, insightful.
• Collaborate with video creators and editors to produce on-brand visuals and short-form content.
• Engage with the community by responding to comments and tagged stories with warmth and purpose.
• Track performance metrics weekly and monthly to inform content and growth strategies.
• Partner with influencer and affiliate marketing teams on collaborations and campaigns.
• Monitor wellness and lifestyle trends to keep content fresh and relevant.
• Manage external freelance resources including workflow, budget, and performance.

Skills

Social media mgmt

Copywriting

Editing

Aesthetic sense

Analytics

Remote work

People management

Resource management

AI content

Tools

Notion

Figma

CapCut

Later

Planoly

Iconosquare

Job description

Intelligent Change is seeking a Social Media Manager to lead our voice across platforms, blending strategy, storytelling, and a mission-driven approach to grow our audience and engagement. This fully remote role prefers candidates near Toronto, Canada.

You will manage calendars, craft compelling captions, collaborate with creators, engage communities, and monitor metrics to drive growth and impact. Remote with a global footprint and wellness focus.