Remote SEM Manager for B2B Growth & ROAS

Blacksmith Agency LLC; Canada; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Search Engine Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will define targeting, budget calls, the roadmap and the narrative when clients ask why, serving as the strategic voice in client meetings.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, test creatives, and ensure reliable conversion tracking with GA4, Tag Manager and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta; campaigns built and optimized.
• Track record of improving ROAS, CPA or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Ensure accurate conversion tracking with GA4, Tag Manager and pixels.
• Develop 90-day and quarterly client roadmaps and narrate performance.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English language

Tools

GA4

Tag Manager

Platform Pixels

Job description

Blacksmith Agency is seeking a Search Engine Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will define targeting, budget calls, the roadmap and the narrative when clients ask why, serving as the strategic voice in client meetings.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, test creatives, and ensure reliable conversion tracking with GA4, Tag Manager and platform pixels.