Remote Search Media Director for Pharma Performance

Syneos Health; Canada; Remote; CAD 130,000 - 150,000; Full time

Job summary

Syneos Health Communications seeks a Senior Director of Search to lead planning, management, optimization and reporting of paid search campaigns across client portfolios. You’ll collaborate with in-house strategists and engagement teams to drive robust channel deliverables and interface with sister agencies to elevate offerings.

The role requires 8+ years in pharma/healthcare search strategy, familiarity with SEM tools, and client-facing experience. Travel as needed.

Qualifications

• 8+ years of pharma or healthcare search strategy experience.
• Expertise in emerging performance media tactics; social and programmatic a plus.
• Translate client imperatives into integrated search strategies.
• Familiar with SEMRush, Adthena and SimilarWeb for competitive insights.
• Experience optimizing complex franchise search accounts with keyword prioritization.
• Direct client interaction and campaign reporting experience.
• Google Ads, Analytics and Bing certifications encouraged.
• Willingness to travel as needed.

Responsibilities

• Lead SEM campaign development and optimization across client portfolios.
• Plan, manage, optimize and report on paid search campaigns.
• Coordinate with in-house media strategists and engagement teams.
• Interface with sister agencies to elevate search offerings.
• Develop SOPs for best-practice campaign development in search.
• Mentor and train the search team.

Skills

Healthcare search

Campaign optimization

Client relations

SEM tools

Google Ads Certification

Google Analytics Certification

Bing Certification

Travel readiness

Tools

SEMRush

Adthena

SimilarWeb

Job description

Syneos Health Communications seeks a Senior Director of Search to lead planning, management, optimization and reporting of paid search campaigns across client portfolios. You’ll collaborate with in-house strategists and engagement teams to drive robust channel deliverables and interface with sister agencies to elevate offerings.

The role requires 8+ years in pharma/healthcare search strategy, familiarity with SEM tools, and client-facing experience. Travel as needed.