Senior Media Manager, Investment

Nationwide People Limited; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Omnicom is seeking a Senior Media Manager to own SEM strategy, execution, and optimization for a national brand with $1M+ budgets. You will lead hands-on management across SEM, Performance Max, and Demand Gen, coordinating with a cross-functional team to align goals and improve performance.

You will translate business goals into tactical SEM plans, craft compelling ad copy, and deliver data-rich insights through reports.

Qualifications

• 4+ years of hands-on experience managing and optimizing paid search campaigns with large spends.
• Excellent written and verbal communication skills, able to articulate paid search strategies.
• Strong presentation and storytelling skills with emphasis on data visualization.
• High attention to detail and multitasking across accounts.
• Proven success in optimizing SEM campaigns and improving performance over time.
• High proficiency with industry-standard SEM tools (Google/Microsoft Ads, Analytics, GTM, Ads Editor).
• Ability to react quickly, assess, and implement solutions.
• Strong data analysis and problem-solving skills.
• Passion for testing/learning and a proactive approach.
• Ability to mine search data for campaign performance insights.

Responsibilities

• Lead development and optimization of SEM strategy for a national brand with $1M+ budgets.
• Collaborate with SEM team to align campaigns and share learnings.
• Translate business goals into SEM activation strategies and tactics.
• Manage day-to-day performance across SEM campaigns, including budget pacing and bid strategies.
• Communicate paid search best practices and strategies internally and externally.
• Create search POVs and case studies for the agency.
• Develop consistent account processes and procedures.
• Craft compelling ad copy and guide CRO strategies for traffic and conversions.
• Deliver insights through reports with analysis and strategic recommendations.
• Identify market trends and tell a story with search data.
• Run testing strategies to lift performance incrementally.
• Map daily to annual search strategies and campaigns.
• Conduct SEM audits and competitive analyses for new opportunities.

Skills

Paid search

Communication

Presentation

Attention to detail

SEM tools

Data analysis

Testing & learning

Search data mining

Industry trends

Tools

Google Ads

Microsoft Ads

Google Analytics

Google Tag Manager

Google Ads Editor

Job description

As Senior Media Manager, you will own the creation, execution, and optimization of paid search campaigns, acting as the strategic SEM lead and advisor for a major national brand. You’ll provide leadership and expertise in account structure and setup, ongoing budget and bid management, and continuous performance optimization. You’ll collaborate across multiple teams and disciplines, present data-driven insights, and deliver actionable performance reporting to clients. You’ll be responsible for defining and communicating SEM goals, maintaining client satisfaction, and educating both internal and external teams on the evolving SEM landscape and its opportunities.

You Will:

• Lead the ongoing development, implementation, and optimization of SEM strategy for a national brand with $1M+ budgets
• Work as part of a larger SEM team, aligning your campaigns with your colleagues’ strategies to reduce costs & improve performance by sharing learnings
• Translate business goals to SEM platform activation strategies/tactics
• Own the hands-on execution and management of day-to-day performance for multiple campaigns across SEM, Performance Max & Demand Gen, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization
• Clearly communicate paid search best practices and strategies, both internally and externally
• Create and share search POVs and case studies across the agency
• Develop consistent account processes and procedures
• Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions
• Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations)
• Identify market and consumer trends, telling a story with search data
• Run iterative testing strategies to drive incremental performance lifts
• Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis
• Conduct regular SEM audits and competitive analyses to identify net-new opportunities
• Provide data-driven insights and recommendations to refine our strategy and improve campaign performance
• Stay on top of the latest trends in the SEM landscape, keeping clients educated and adapting our search strategies as needed in response

You have:

• 4+ years of hands-on experience managing and optimizing paid search campaigns (Search, Performance Max & Demand Gen) with large spends
• Excellent written and verbal communication skills, with the ability to clearly and persuasively articulate paid search strategies
• Strong presentation and storytelling skills, with an emphasis on data visualization
• High attention to detail and multitasking across accounts
• Proven success in optimizing SEM campaigns and achieving substantial improvements in performance over time
• High proficiency in industry-standard SEM tools (e.g. Google/Microsoft Ads, Google Analytics, Google Tag Manager, and Google Ads Editor)
• Ability to react quickly, assess, and implement solutions
• Excellent data analysis and problem-solving skills
• A passion for testing and learning and a proactive approach
• Ability to mine search data for campaign performance insights, uncovering opportunities to drive ROI
• Passion for staying current in a rapidly evolving digital environment, leveraging new tools and techniques to gain a competitive edge

You May Have:

• Search Ads 360/SA360 experience a strong plus
• Advanced Excel/spreadsheet & Prisma experience a plus
• Experience with Discovery, YouTube/Video, Display, Shopping/PLAs, and Social campaigns a plus
• Experience with additional search tools such as SEMrush, Spyfu, Adgooroo, Marin, Skai, or Google Merchant Center a plus
• Experience with Google Data Studio and other data visualization tools (e Tableau) a plus
• Experience in the automotive industry a plus

$80,000 - $120,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.