Senior Paid Search & Performance Media Lead

Nationwide People Limited; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Omnicom is seeking a Senior Media Manager to own SEM strategy, execution, and optimization for a national brand with $1M+ budgets. You will lead hands-on management across SEM, Performance Max, and Demand Gen, coordinating with a cross-functional team to align goals and improve performance.

You will translate business goals into tactical SEM plans, craft compelling ad copy, and deliver data-rich insights through reports.

Qualifications

• 4+ years of hands-on experience managing and optimizing paid search campaigns with large spends.
• Excellent written and verbal communication skills, able to articulate paid search strategies.
• Strong presentation and storytelling skills with emphasis on data visualization.
• High attention to detail and multitasking across accounts.
• Proven success in optimizing SEM campaigns and improving performance over time.
• High proficiency with industry-standard SEM tools (Google/Microsoft Ads, Analytics, GTM, Ads Editor).
• Ability to react quickly, assess, and implement solutions.
• Strong data analysis and problem-solving skills.
• Passion for testing/learning and a proactive approach.
• Ability to mine search data for campaign performance insights.

Responsibilities

• Lead development and optimization of SEM strategy for a national brand with $1M+ budgets.
• Collaborate with SEM team to align campaigns and share learnings.
• Translate business goals into SEM activation strategies and tactics.
• Manage day-to-day performance across SEM campaigns, including budget pacing and bid strategies.
• Communicate paid search best practices and strategies internally and externally.
• Create search POVs and case studies for the agency.
• Develop consistent account processes and procedures.
• Craft compelling ad copy and guide CRO strategies for traffic and conversions.
• Deliver insights through reports with analysis and strategic recommendations.
• Identify market trends and tell a story with search data.
• Run testing strategies to lift performance incrementally.
• Map daily to annual search strategies and campaigns.
• Conduct SEM audits and competitive analyses for new opportunities.

Skills

Paid search

Communication

Presentation

Attention to detail

SEM tools

Data analysis

Testing & learning

Search data mining

Industry trends

Tools

Google Ads

Microsoft Ads

Google Analytics

Google Tag Manager

Google Ads Editor

Job description

Omnicom is seeking a Senior Media Manager to own SEM strategy, execution, and optimization for a national brand with $1M+ budgets. You will lead hands-on management across SEM, Performance Max, and Demand Gen, coordinating with a cross-functional team to align goals and improve performance.

You will translate business goals into tactical SEM plans, craft compelling ad copy, and deliver data-rich insights through reports.