Remote Programmatic Strategy Lead for SaaS & B2B Growth

Bilinguallink; Rimouski; Remote; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability and life insurance

Unlimited PTO

Annual bonus

Company retreat

Job summary

Directive Consulting seeks a bold, strategic Programmatic Strategist to drive performance for B2B and SaaS clients. You’ll own day-to-day management of programmatic campaigns across DSPs, shaping strategies, integrating data, and delivering actionable insights.

In this client-facing role, you’ll collaborate with cross-functional teams to optimize campaigns, report results, and present recommendations that surpass KPIs.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on media buying: building and optimizing campaigns in DSPs, with a preference for experience in The Trade Desk and DV360.
• Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding and perspective of how programmatic and other channels work together to holistically surpass client KPIs.
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong cross-collaboration skills, both within the organization and externally (client‑facing).
• Solid analytical ability, exceptional attention to detail, and a results‑oriented mindset.

Responsibilities

• Campaign management across DSPs, including strategy development, data integration, planning and setup, optimization, reporting, and troubleshooting.
• Collaborate with creative, analytics, and account teams to ensure cohesive campaign execution.
• Present campaign plans, performance reports, and strategic recommendations to clients.

Skills

Programmatic media buying

DV360

The Trade Desk

B2B SaaS experience

Campaign optimization

Data-driven decision making

Client communication

Tools

DV360

The Trade Desk

Job description

Directive Consulting seeks a bold, strategic Programmatic Strategist to drive performance for B2B and SaaS clients. You’ll own day-to-day management of programmatic campaigns across DSPs, shaping strategies, integrating data, and delivering actionable insights.

In this client-facing role, you’ll collaborate with cross-functional teams to optimize campaigns, report results, and present recommendations that surpass KPIs.