Remote Programmatic Strategist – SaaS & B2B Growth

Bilinguallink; Richmond Hill; Remote; CAD 128,000 - 185,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision plans

Life insurance

401(k) matching

Unlimited PTO

Company retreats

Job summary

Directive Consulting is seeking a bold Programmatic Strategist to lead day-to-day management for SaaS and B2B campaigns. You will craft strategies, manage programmatic campaigns across DV360 and The Trade Desk, and partner with creative, analytics, and accounts teams to drive growth and client success.

You will collaborate with clients, present plans and performance results, and continuously optimize to meet ambitious KPIs while supporting a remote-first, global workforce.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.
• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding of how programmatic and other channels work together to surpass client KPIs.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Cross-collaboration skills with clients and internal teams.
• Analytical ability, attention to detail, and results-oriented mindset.

Responsibilities

• Campagin management: develop media strategies aligned with client objectives.
• Data integration: leverage first- and third-party data for precise audience targeting.
• Planning and setup: execute programmatic campaigns across DSPs (DV360, The Trade Desk).
• Optimization: monitor and optimize campaigns for performance and pacing.
• Reporting: generate insights and recommendations from performance data.
• Troubleshooting: identify and resolve delivery issues.

Skills

Programmatic strategy

DSP platforms

DV360

The Trade Desk

Campaign optimization

Client communication

Data-driven targeting

Tools

DV360

The Trade Desk

Job description

Directive Consulting is seeking a bold Programmatic Strategist to lead day-to-day management for SaaS and B2B campaigns. You will craft strategies, manage programmatic campaigns across DV360 and The Trade Desk, and partner with creative, analytics, and accounts teams to drive growth and client success.

You will collaborate with clients, present plans and performance results, and continuously optimize to meet ambitious KPIs while supporting a remote-first, global workforce.