Remote Performance Marketing Specialist — B2B Growth Lead

Blacksmith Agency LLC; Saskatoon; Remote; CAD 99,000 - 155,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will set targeting, budgets, roadmaps, and the narrative when clients ask why.

You are the strategic voice at the table and you make the calls. With 3+ years hands-on in Google Ads and Meta, you will drive ROAS improvements, manage agency-wide campaigns, and maintain clear communication with US-based clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvement track record.
• Agency experience across multiple clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Allocate budgets, bid strategies, targeting, and creative testing; know when to pause a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager, and pixels.
• Develop 90-day and quarterly client roadmaps; explain performance on calls.

Skills

Google Ads

Meta Ads

Agency experience

Tools

GA4

Google Tag Manager

Platform pixels

Job description

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will set targeting, budgets, roadmaps, and the narrative when clients ask why.

You are the strategic voice at the table and you make the calls. With 3+ years hands-on in Google Ads and Meta, you will drive ROAS improvements, manage agency-wide campaigns, and maintain clear communication with US-based clients on live calls.