Growth Marketing Lead: Paid Media & Strategy (Remote)

Blacksmith Agency LLC; Kitchener; A distancia; CAD 126.000 - 182.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is an AI-first digital agency seeking a Growth Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps, and client storytelling during calls with leadership and clients alike.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, focus on ROAS/CPA improvements, and communicate clearly with US clients on live calls.

Formación

• 3+ years hands-on in Google Ads and Meta: built, run and optimized campaigns yourself.
• Proven track record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsabilidades

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking and attribution: GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present the narrative behind the numbers.
• Drive account growth: retention, upsell and long-term relationships.

Conocimientos

Google Ads

Meta Ads

Agency experience

English communication

Herramientas

GA4

Tag Manager

Descripción del empleo

Blacksmith Agency is an AI-first digital agency seeking a Growth Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps, and client storytelling during calls with leadership and clients alike.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, focus on ROAS/CPA improvements, and communicate clearly with US clients on live calls.