Remote Paid Media Strategist – Growth (B2B)

Blacksmith Agency LLC; Vancouver; Remote; CAD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will dictate targeting, budgets, and narrative when clients ask why, serving as the strategic voice at the table.

You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize campaigns, and craft a 90-day roadmap with clear storytelling on performance during client calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta; built, run and optimized campaigns.
• Proven ROAS/CPA/pipeline improvements you can walk us through.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media strategy and execution for assigned accounts.
• Manage budgets, bids, targeting, testing and optimization.
• Set conversion tracking & attribution using GA4, GTM, and platform pixels.
• Develop 90-day and quarterly roadmaps; explain numbers on calls.
• Drive account growth, retention, upsell, and long-term client relationships.

Skills

English fluency

Google Ads

Meta Ads

Agency experience

Tools

Google Ads Platform

Meta (Facebook) Ads

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will dictate targeting, budgets, and narrative when clients ask why, serving as the strategic voice at the table.

You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize campaigns, and craft a 90-day roadmap with clear storytelling on performance during client calls.