Remote Performance Marketing Lead (B2B)

Blacksmith Agency LLC; Halifax; Remoto; CAD 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budget calls, the roadmap and the narrative when a client asks why you made a decision.

You are the strategic voice at the table, leading campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, while building long-term client relationships and driving ROAS.

Competenze

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Mansioni

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Conoscenze

Google Ads

Meta Ads

Campaign optimization

Agency experience

English communication

Strumenti

GA4

Tag Manager

Pixels

Descrizione del lavoro

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budget calls, the roadmap and the narrative when a client asks why you made a decision.

You are the strategic voice at the table, leading campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, while building long-term client relationships and driving ROAS.