Remote Marketing Lead: Fan‑Driven Growth & Launch

Makeship; Toronto; Remote; CAD 90,000 - 105,000; Full time

Benefits offered by this job

Remote work Canada-wide

Health & dental benefits

4 weeks vacation

Birthday PTO

RRSP matching

Home office allowance

Phone allowance

Parental leave top-up

Education assistance

Employee referral program

Tenured rewards program

Job summary

Makeship is seeking a marketing leader to shape strategy and execute hands-on campaigns for launches with creators and IPs. You’ll blend strategic planning with operational delivery, owning campaigns from concept to completion across social, email, and paid activation.

The role emphasizes autonomy, collaboration with agencies, and crafting fan-native copy that resonates with communities and fandoms. Remote work across Canada is supported.

Qualifications

• 5-7 years of marketing generalist experience.
• Expertise in social media and email marketing.
• Experience managing agency partners.
• A strategic thinker who is energized by getting into the weeds.
• Genuine curiosity about fandoms, IP, and pop culture, with activation ideas that feel authentic.
• A sharp, funny, versatile writer and editor.
• Scrappy and resourceful by nature.
• Highly self-sufficient, organized, and comfortable with ambiguity.

Responsibilities

• Input on strategy. Be able to critique and input on existing high-level departmental plans.
• Shape launch strategy with activation ideas and IP lore to find a unique angle.
• Manage the agency relationship: brief them, align strategy, ensure ads are on-brand and performing.
• Own social execution across channels with a keen eye for on-brand visuals and tone.
• Write original, fan-native copy for social, campaigns, and launch materials.
• Operate independently and own projects end-to-end, building processes and enforcing follow-through.

Skills

Marketing generalist

Social media marketing

Email marketing

Agency management

Strategic thinking

Copywriting & editing

Autonomy / self-sufficient

Job description

Makeship is seeking a marketing leader to shape strategy and execute hands-on campaigns for launches with creators and IPs. You’ll blend strategic planning with operational delivery, owning campaigns from concept to completion across social, email, and paid activation.

The role emphasizes autonomy, collaboration with agencies, and crafting fan-native copy that resonates with communities and fandoms. Remote work across Canada is supported.