Remote-First Customer Growth & Advocacy Manager

Directive; Ottawa; Remote; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Living wage

Medical, dental, vision plans

401(k) with company match

Unlimited PTO

Annual company retreat

Job summary

Directive is seeking a Customer Marketing Manager to turn customer relationships into measurable retention, advocacy, and revenue growth within a remote-first marketing team. You will build programs across three connected pillars: customer advocacy, lifecycle marketing, and expansion.

You’ll bring customer success stories to market, create campaigns that strengthen engagement and retention, and uncover opportunities to grow existing accounts.

Qualifications

• Proven experience in customer marketing, lifecycle marketing, or related growth role with retention/advocacy ownership.
• Experience marketing to B2B audiences, ideally in an agency, professional services, or B2B SaaS.
• Track record producing case studies, testimonials, or sales enablement content.
• Hands-on experience developing segmented email campaigns and nurture programs with reporting.
• Experience partnering with sales and client-facing teams to translate customer insight into revenue opportunities.

Responsibilities

• Build and own the customer marketing strategy across advocacy, lifecycle engagement, and expansion.
• Lead customer advocacy and social proof with case studies, testimonials, reviews, and references.
• Develop targeted lifecycle campaigns and thoughtful gifting programs to deepen engagement.
• Identify buying signals and reconnect with champions and past customers when opportunities arise.
• Collaborate with client services and sales to surface cross-sell and upsell opportunities.
• Activate account overlap insights to drive coordinated account engagement.
• Grow the customer referral program with campaigns, incentives, and tracking.
• Own targeted outreach and nurture campaigns supporting demand generation objectives.

Skills

Customer marketing

Lifecycle marketing

B2B marketing

Campaign management

Storytelling

Tools

Salesforce

HubSpot

Marketing automation

Sales engagement platforms

Account mapping software

Job description

Directive is seeking a Customer Marketing Manager to turn customer relationships into measurable retention, advocacy, and revenue growth within a remote-first marketing team. You will build programs across three connected pillars: customer advocacy, lifecycle marketing, and expansion.

You’ll bring customer success stories to market, create campaigns that strengthen engagement and retention, and uncover opportunities to grow existing accounts.