Remote End-to-End Growth Strategist for Google Ads

Sweat-Pants-Agency; Edmonton; Remote; CAD 77,000 - 1,234,000; Full time

Job summary

Sweat Pants Agency seeks an experienced Google Ads strategist for remote, global work. You will own a portfolio of DTC accounts, from audit to optimization, acting as the client's direct contact and the sole driver of performance.

Expect ownership of budget ranges from modest monthly spend to six figures, with full accountability for outcomes. You will own feeds, tracking, and creative optimization across Google Ads, Shopping, PMax, and YouTube, while collaborating with clients and internal

Qualifications

• Hands-on Google Ads management with real client spend and measurable results.
• Fluency across the full ad stack: Search, Shopping, PMax, YouTube and related tools.
• Ability to explain strategies and defend decisions to clients in English.

Responsibilities

• Own a set of DTC accounts as strategist, buyer, and client contact.
• Audit campaigns and landing pages before touching anything.
• Manage brand and non-brand campaigns as separate business units.
• Evaluate PMax performance and distinguish branded vs. non-branded impact.
• Maintain feed hygiene and optimize Shopping and PMax delivery.
• Own tracking: GA4, GTM, and conversions across platforms.
• Build or adapt landing pages and scripts to remove bottlenecks.

Skills

Google Ads

DTC / Ecommerce

Client communication

Analytics / attribution

Landing pages / CRO

Tools

GA4

GTM

Shopify

Merchant Center

PMax / YouTube

Job description

Sweat Pants Agency seeks an experienced Google Ads strategist for remote, global work. You will own a portfolio of DTC accounts, from audit to optimization, acting as the client's direct contact and the sole driver of performance.

Expect ownership of budget ranges from modest monthly spend to six figures, with full accountability for outcomes. You will own feeds, tracking, and creative optimization across Google Ads, Shopping, PMax, and YouTube, while collaborating with clients and internal