Remote DTC Paid Search Strategist: Own the Growth

Sweat-Pants-Agency; Calgary; Remote; CAD 90,000 - 130,000; Full time

Job summary

Sweat Pants Agency is seeking a data-driven marketer to own end-to-end Google Ads campaigns for DTC and ecommerce clients. You will talk directly with clients, present plans and defend decisions, and be the primary owner of results.

You will audit accounts before touching them, optimize across Search, Shopping, PMax, and YouTube, and own the feed, tracking, and landing pages. Remote role with US hours alignment applies.

Qualifications

• Hands on Google Ads with meaningful spend on DTC/eCommerce.
• Experience with Shopping and PMax campaigns.
• Ability to present results and reasoning to clients.
• Fluent in English with client-facing communication.

Responsibilities

• Own a set of DTC accounts from strategy to client contact.
• Audit overviews before touching accounts, including structure, terms, bidding, and tracking.
• Manage brand and non-brand campaigns as separate businesses.
• Diagnose bottlenecks across creative, landing pages, and tracking.
• Build the assets the account needs, including landing pages and scripts.
• Be comfortable with selling results and speaking to clients.

Skills

Google Ads

PMax

YouTube ads

Shopping

GA4

GTM

Client communication

Tools

Merchant Center

Loom

Shopify

Job description

Sweat Pants Agency is seeking a data-driven marketer to own end-to-end Google Ads campaigns for DTC and ecommerce clients. You will talk directly with clients, present plans and defend decisions, and be the primary owner of results.

You will audit accounts before touching them, optimize across Search, Shopping, PMax, and YouTube, and own the feed, tracking, and landing pages. Remote role with US hours alignment applies.