End-to-End Google Ads Growth Strategist

Sweat Pants Agency; Calgary; On-site; CAD 90,000 - 140,000; Full time

Job summary

Sweat Pants Agency is seeking a remote Google Ads strategist for DTC/eCommerce accounts. You will own the full funnel, from feed to landing pages and tracking, and directly engage with clients to present results and plans.

You will optimize for NC-CPA/NC-ROAS, manage substantial budgets, and build or deploy assets and landing pages using AI tools. Remote, worldwide team with US Eastern hours coverage.

Qualifications

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.

Responsibilities

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt

Skills

Google Ads

DTC campaigns

eCommerce

Account management

Client communication

Strategy

Tools

GA4

GTM

Shopify

Merchant Center

YouTube

Job description

Sweat Pants Agency is seeking a remote Google Ads strategist for DTC/eCommerce accounts. You will own the full funnel, from feed to landing pages and tracking, and directly engage with clients to present results and plans.

You will optimize for NC-CPA/NC-ROAS, manage substantial budgets, and build or deploy assets and landing pages using AI tools. Remote, worldwide team with US Eastern hours coverage.