End-to-End Paid Search Strategist (DTC Ecommerce) — Remote

Sweat-Pants-Agency; Toronto; Remote; CAD 90,000 - 130,000; Full time

Job summary

Sweat Pants Agency seeks a hands-on Google Ads strategist to lead end-to-end paid media programs for DTC and ecommerce brands. You own the accounts, craft plans, present to clients, and defend your decisions with data. Remote role with US Eastern calls required.

You will audit, structure campaigns, manage budgets from five thousand dollars per month to six figures, and collaborate directly with clients to move the number.

Qualifications

• Hands-on Google Ads experience with meaningful spend on DTC/eCommerce.
• Ability to present plans and defend decisions with data.
• Strong understanding of attribution and holdout testing.
• Experience with Shopping, PMax, and Merchant Center preferred.

Responsibilities

• Own a set of DTC accounts as strategist, buyer, and client contact.
• Audit accounts before touch: structure, terms, bidding, tracking.
• Run brand and non-brand as separate business units and report separately.
• Own the feed, landing pages, and conversion tracking across platforms.
• Build landing pages, scripts, and reporting to remove bottlenecks.

Skills

Google Ads

DTC & eCommerce

Client communication

Attribution modeling

Tools

GA4

GTM

Shopify

Job description

Sweat Pants Agency seeks a hands-on Google Ads strategist to lead end-to-end paid media programs for DTC and ecommerce brands. You own the accounts, craft plans, present to clients, and defend your decisions with data. Remote role with US Eastern calls required.

You will audit, structure campaigns, manage budgets from five thousand dollars per month to six figures, and collaborate directly with clients to move the number.