Remote E‑commerce GM: End-to-End Growth & P&L

WowSuite, DFO Performance, OnPoint Health Media & Tech; Toronto; On-site; CAD 180,000 - 260,000; Full time

Job summary

Savvy Smart Deals is seeking a senior operator to run the business end to end, with full ownership of commercial performance. This remote, full-time role requires steering revenue, margins, sourcing, pricing, marketing, traffic, sales and inventory across geographies.

You will lead product strategy, sourcing, pricing and growth, building a profitable, scalable business and driving cross-functional execution with a focus on data-driven outcomes.

Qualifications

• Senior leadership experience.
• Direct P&L responsibility.
• Experience launching and scaling products.
• Strong commercial and negotiation skills.
• Strong understanding of performance and affiliate marketing.
• Experience with Shopify and direct-response e-commerce.
• Strong financial and analytical ability.
• Experience managing marketing budgets.
• Understanding of sourcing, inventory and supply-chain economics.
• Experience leading cross-functional teams.
• Excellent English.
• Strong technology and AI skills.

Responsibilities

• Own revenue, margin, profit, budgets and forecasts.
• Manage marketing spend and operating costs.
• Review weekly performance and take corrective action quickly.
• Ensure every major product and channel has clear economics.
• Continuously identify strong new product opportunities.
• Evaluate market demand, competition, margin and scalability.
• Work with suppliers and sourcing teams.
• Negotiate price, MOQ, terms, production and lead times.
• Manage product launches and seasonal planning.
• Decide what to launch, scale, improve or discontinue.
• Build relationships with affiliate networks, publishers, media buyers and traffic partners.
• Negotiate payouts and commercial terms.
• Secure profitable traffic at scale.
• Expand successful offers into new geographies and channels.
• Manage Shopify, direct-response funnels, affiliates, Amazon, remarketing and other sales channels.
• Own inventory planning and purchasing decisions.
• Prevent stockouts and excessive inventory.
• Improve use of existing inventory through new offers, bundles and upsells.
• Coordinate suppliers, fulfillment, logistics and warehouse operations.
• Ensure operational problems do not interrupt sales.
• You must understand and actively manage revenue, gross and net profit, CPA, ROAS, RPC, CVR, AOV, affiliate payouts, payment approval rates, refunds and chargebacks, inventory levels, recurring revenue, customer lifetime value.

Skills

Senior leadership

Direct P&L responsibility

Product launches

Negotiation skills

Shopify experience

Analytics / financial literacy

Team leadership

English proficiency

AI skills

Tools

Shopify

Google Analytics

CRM systems

Job description

Savvy Smart Deals is seeking a senior operator to run the business end to end, with full ownership of commercial performance. This remote, full-time role requires steering revenue, margins, sourcing, pricing, marketing, traffic, sales and inventory across geographies.

You will lead product strategy, sourcing, pricing and growth, building a profitable, scalable business and driving cross-functional execution with a focus on data-driven outcomes.