Regional Sales Manager - Vancouver

Watkins Wellness; Vancouver; Hybrid; CAD 88,000 - 138,000; Full time

Benefits offered by this job

15 paid vacation days

Sick days

Vehicle expense reimbursement

RRSP and DPSP matched up to 4%

Company-paid medical and dental

Job summary

Behr Paint Company in Canada is seeking a Regional Sales Manager to lead a 12–20 person sales team across a defined region, drive revenue growth, and build strategic partnerships with store management.

You will develop regional growth plans, manage budgets, and mentor talent while traveling up to 50% and coordinating with Behr's deployment plan. A marketing or business degree and CRM proficiency are required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field, or equivalent experience.
• Coatings industry background preferred.
• Experience hiring, onboarding, mentoring and retaining sales talent.

Responsibilities

• Lead a sales team of 12–20 representatives across a defined region to meet targets.
• Deliver sales strategies, market penetration initiatives and region growth plans.
• Build and sustain strong customer relationships and partnerships.

Skills

Leadership

Mentoring

Sales strategy

Market penetration

Forecasting

CRM systems

Microsoft Office

Communication

Problem solving

Team development

Travel 50%

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

CRM software

Microsoft Office Suite

Job description

To thrive as a Regional Sales Manager is to lead a team within a defined geographic region to achieve incremental sales targets and increase market penetration. This role helps drive the growth of our business by developing and leading a highly engaged sales team. Responsibility includes managing the assigned region’s revenue, market share, staffing, expenses & profitability. This role is accountable for supporting and accomplishing the corporate objectives by directing and coordinating the activities of the sales team’s values, strategies, and objectives, including the team’s development of strategic partnerships with store management personnel.

What We’re Looking For: Proven ability to lead, mentor, and develop a sales team of 12–20 representatives covering a specific region to meet business targets. Experience delivering sales strategies, market penetration initiatives, and region-specific growth plans while building strong customer relationships. Skilled in analyzing sales performance against defined metrics, forecasting regional trends, and recommending strategic improvements. Strong background in hiring, onboarding, mentoring, and retaining top sales talent with a focus on continuous improvement. Bachelor’s degree in Marketing, Business Administration, or related field, or equivalent experience in the industry; coatings industry background preferred. Demonstrated expertise in budgeting, financial analysis, cost control, and CRM systems to drive data-informed decisions. Excellent communication, interpersonal, and problem-solving skills with a track record of building collaborative partnerships across teams. Willingness to travel up to 50% (including overnight), work flexible shifts including weekends/holidays, and meet company motor vehicle policy requirements. Commitment to lean thinking, continuous improvement processes, and adherence to Behr’s Strategic Deployment Plan. Ability to meet physical demands of the role, including lifting up to 75 lbs occasionally, with or without reasonable accommodation Proficiency with Microsoft Office Suite, and CRM database management.

Here’s what we offer you:

• Accrue 15 paid days of vacation time off the first year plus sick days
• Competitive salary + performance-based incentives
• Vehicle expense reimbursement (MOTUS)
• RRSP and DPSP contributions matched by Behr up to 4% 100% Company-Paid medical and dental benefits for our BEHR team member
• Check out behr.com/careers to view a comprehensive list of our benefits and perks.

Company: Behr Paint Company Shift 1 (Canada) Full time Hiring Range: $87,900.00 - $138,270.00 CAD Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

Our Commitment to a Culture of Inclusion and Belonging

BEHR (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company. BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information. E-Verify Participation Poster: English & Spanish E-Verify Right to Work Poster: English & Spanish

Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our products enhance the way consumers all over the world experience and enjoy their living spaces. Our portfolio of industry-leading brands includes Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; and HotSpring® spas, to name a few. At Masco, we believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create returns for our shareholders and improve the world around us. We believe a strong, supportive presence in the communities where we live, work and do business is vital. We partner with organizations that are as driven as we are to support the growth of our communities, encourage and enable equity and provide safe, affordable housing for all families.